at Wunderman Thompson LLC in Chicago, Illinois, United States
Job Description
Who We Are:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Who we are looking for:
As the performance marketing center of excellence within VML, our goal is create and execute media strategies that are accountable to a defined outcome. We are different than other agencies that take a channel-first approach. Instead, we develop strategies with an objective-first mindset - becoming true partners with our clients in understanding the business, competitive landscape, and ultimately, their goals and objectives. We also define audiences based on these objectives, which are then activated in channels across the paid, owned and earned landscape.
Our team holds three key principles at our core:
Media plans built to flex
Insightful audiences
Boldly accountable to results
To help us succeed, VML is seeking a Media Strategist to deliver media campaigns from start to finish for our clients. This capability is responsible for operationalizing digital media strategies within specific media platforms. A Channel Media Strategist is responsible for advising account setups that play a role in meeting the objective of our clients. Responsible for creating and maintaining digital campaigns across a single or multiple channels (Search, Social, Display, Video, Native & More). This role is dedicated to identified client accounts to fulfill strategic media setups and operations within the VML standards of digital media.
What you'll do:
Understand client industry, business offering and related products/services/brands
Feed channel insights to media plan and media strategy
Deep understanding of how to activate in specific channel(s)
Define channel segmentation within platforms in order to achieve the objectives that is set out by the media plan
Development of Trafficking briefs from an existing media plan /strategy
Campaign check ins and ensure that all required campaigns are live/paused/ended
Digital platform spend and performance pacing management
Develop Platform Trafficking Sheet development from Requirements Brief
Upload/edit digital campaigns within Digital Media Platforms (Facebook Business Manager, DV360, Google Ads, SA360, Bing ads, LinkedIn & More)
Utilize and understand large data-dumps to upload/change/ create campaigns through bulk processes
Navigate through all digital platforms required to service a client
Identify in-platform optimization needs and implement changes to level set performance
Keep log of changes through optimization entries
Integrate paid media capability across other service lines: SEO, Development, Reporting, Client Services and Strategy
Additional essential job duties:
Understanding a client's business, industry and related products/brands/services
Understand integration between Paid Media and other departments - Analytics, SEO/Content, Strategy, Accounts, Tech and Project Managements
Approve Media invoices against media platform spends
Explore operations in additional channels and continue development of digital media knowledge
Provide Insight to operational changes in platform
Navigate through all channels required to service a client
Follow instructions from the Meda Account lead to deliver on a campaign
Implement best practices within digital media channel operations
Who you are:
A builder | Entrepreneurial attitude couple with a strong business acumen. Ability and appetite to bring people together. Innate ability to marshal people and create gravity around ideas.
Open and collaborative | Our team is close-knit and supportive and we're working with a lot of unknowns - you must champion of team environments that are comfortable and... For full info follow application link.
Wunderman Thompson is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
