at Kimberly-Clark USA, LLC in Chicago, Illinois, United States
Job Description
Brand Manager - Goodnites
Job Description
Youre not the person who will settle for just any role. Neither are we. Because were out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, youll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, youll help us deliver better care for billions of people around the world. It starts with YOU.
The Brand Manager is a skilled marketer accountable for driving business planning and marketing execution for the Goodnites brand Kimberly-Clark North America business. The desired outcome is sustainable organic growth with a clear foundation of consumer insights, brand positioning and innovation and marketing plans that result in sales, profit, share and equity gain. As a Brand Manager, you will focus on the consumer and put them at the center of everything you do. You will provide work direction to Associate Brand Managers while also influencing cross-functional partners in a matrix organization to include R&E, Supply Chain, Finance, Insights & Analytics, and Sales. This role reports to the Senior Brand Manager.
In this role you will:
-
Understand all levers of the P&L, be proactive in identifying marketing line-item opportunities
-
Build strong commercial plans to help the business grow and win with the consumer
-
Execute development and deployment of consumer-inspired marketing plans across traditional media, digital and retail channels
-
Leverage digital trends, tools, and technology to build winning marketing plans that resonate with consumers in digital channels.
-
Translate facts into inspiring insights
-
Integrate the key marketing levers including Marketing, Innovation, Digital, IME, RGM
-
Earn full trust from the leaders, peers, teams, and customers by always doing the right thing for the company, brand, consumer, and customer
-
Mobilize and inspire a cross functional team, generating commitment to achieve project goals
-
Consistently deliver against marketing objectives, delivering transformational results
-
Set stretching goals, drive fact-based decisions, anticipate external opportunities and/or threats and act on them
-
Provide regular coaching and support development of Senior Associate Brand Manager / Associate Brand Manager
About Us
Huggies. Kleenex. Cottonelle. Scott. Kotex. Poise. Depend. Kimberly-Clark Professional. You already know our legendary brandsand so does the rest of the world. In fact, million of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldnt exist without talented professionals, like you.
At Kimberly-Clark, youll be part of the best team committed to driving innovation, growth and impact. Were founded on more than 150 years of market leadership, and were always looking for new and better ways to perform so theres your open door of opportunity. Its all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark,...
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
To view full details and how to apply, please login or create a Job Seeker account