at Salesforce in Chicago, Illinois, United States
Job Description
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Job CategoryMarketing & Communications
Job Details
About Salesforce
We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.
We are looking for an experienced, collaborative, results-oriented marketer with a keen business acumen and an adept understanding of integrated marketing strategies to lead demand generation campaigns for Data Cloud. While this role is an individual contributor at the outset, it involves collaborating with other marketers and cross-functional stakeholders to define the strategy, align on the go-to-market approach, and develop campaigns that build pipeline for Data Cloud. It is an exceptional opportunity to make an impact on a relatively new yet strategic business with high visibility. Knowledge of the Salesforce ecosystem, strategy, planning cycles, and go-to-market motions is a huge plus.
Responsibilities
Define the campaign strategy for Data Cloud across use cases and audiences to drive awareness and pipeline growth globally
Align with cross-functional stakeholders on go-to-market plans and pipe generation strategies and tactics
Determine the approach for scaling campaigns for Data Cloud across industries and regions
Develop the campaign landing page strategy
Provide input on the allocation of budget for Data Cloud campaigns
Build cross-functional relationships across marketing departments, sales, and CSG
Measure, analyze and report out results to drive improvement in performance
Evangelize the work of the Data Cloud demand generation campaigns team
Characteristics
Demonstrated success in building integrated, global, multi-channel marketing campaigns across paid media, email, social, and other marketing tactics based on business need (likely with over 10 years of experience)
Keen understanding of different marketing tactics and the role that they play in building pipe
Understands diverse buyer's journey end to end for both technical and non-technical audiences
Enjoys solving complex business problems and being the first to chart a new path
Takes a customer-first approach to building campaign journeys and experiences
Able to operate in the midst of ambiguity and in highly matrixed organizations
Effective in building relationships at multiple levels of an organization and influencing outcomes
Strong presentation skills and ability to communicate abstract concepts in slides
Makes decisions based on data
Understands the technology space, evolving AI landscape, and the role of data in helping businesses manage operations and create phenomenal customer experiences
Highly adaptable, able to manage multiple deadlines, and performs even under pressure
Hungry to make an impact and drive results
This is not a remote position. #LI-Hybrid
Accommodations
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Posting Statement
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Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.
