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Marketing Content Specialist

at Ipsen Inc. in Cherry Valley, Illinois, United States

Job Description


Ipsen USA is the industry leader for versatile heat treatment systems and advanced process technology. Our advanced equipment is developed for Aerospace, Automotive, Energy, Medical, Tool & Die, and other various industries across the globe.


    Ipsen International Inc

    Description:Ipsen is a Drug Free Workplace

    Ipsen is growing and expanding our digital footprint! Come join our Ipsen team as we expand our offerings into the digital world.

    Summary

    The Marketing Content Specialist will be responsible for developing and managing social media content, crafting compelling website copy, and creating visually appealing graphics. They will also collaborate with various teams to produce supplemental content and support sales and trade show initiatives. This is a dynamic role for a creative and results-oriented individual with a passion for marketing and storytelling.


    Essential Duties and Responsibilities

    • Create, schedule, and manage social media content across various platforms like LinkedIn, Facebook, X (Twitter), Instagram and YouTube with the goal of engagement and follower growth.
    • Identify, write and edit compelling website content, including blog posts, press releases, technical papers, case studies and customer stories that align with Marketing goals and objectives.
    • Copyedit and review content to ensure consistency with brand voice, style and messaging.
    • Create graphics for online and print advertising materials.
    • Work collaboratively with internal and external stakeholders, including customers, suppliers, and advertising partners, to develop supplemental content.
    • Assist Sales Team with PowerPoint presentations, sell sheets and other materials as needed.
    • Assist with tradeshows, including planning/organizing, booth design, shipping materials, and attending the events..
    Requirements:

    Knowledge, Skills and Abilities

    • Excellent written and verbal communication skills
    • Strong copywriting and proofreading skills
    • Possess exceptional creativity and passion for crafting engaging, informative and memorable content
    • Experience with video production and editing
    • Experience with graphic design
    • Proficiency in Adobe Creative Suite, including Photoshop, InDesign and Illustrator
    • Familiarity with CRM and marketing automation software (ex: Salesforce a plus)
    • Familiarity with content management systems (CMS) (ex: WordPress a plus)
    • Strong work ethic with a consistent track record of meeting deadlines
    • Detail-oriented, organized, and capable of managing multiple projects simultaneously
    • Ability to work independently and think strategically
    • Ability to work collaboratively to ensure alignment with company goals and objectives
    • Ability to travel as required to support trade shows, events or customer visits


    Education and Experience

    • Bachelor's degree in Marketing, Communications, or a related field
    • 3-5 years of proven experience in Marketing, Sales or other related experience, preferably within B2B or manufacturing/industrial environments.

    Physical/Visual/Mental/ Environmental Factors

    The demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may b

    PI240068270



    Ipsen International Inc is an Equal Opportunity Employer and does not discriminate against any applicants for employment based on their race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, physical or mental disability, genetic information, veteran status, uniformed service member status, or any other status protected by law.
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Job Posting: 11859966

Posted On: Apr 26, 2024

Updated On: Apr 30, 2024

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