at Capital One in Chicago, Illinois, United States
Job Description
Center 2 (19050), United States of America, McLean, Virginia
Salesforce Marketing Cloud (SFMC) Marketing Campaign Specialist, Principal Associate
Capital One, a Fortune Magazine "100 Best Companies to Work For," is seeking an experienced Salesforce Marketing Cloud (SFMC) Marketing Campaign Specialist. The Capital One US Card Business is transforming Marketing Operations to be a catalyst, enabling business teams to achieve their goals through the adoption of journey orchestration and marketing automation capabilities supported by well managed delivery processes.
This exciting new role will be responsible for consulting with Strategy Leads to design journeys, build audiences and test campaigns to ensure well managed deployments. This associate will play a critical role in the transformation and modernization of owned-digital channel marketing for Card, bringing together consultation and tactical subject matter expertise in email marketing best practices. This associate will have extensive experience with Salesforce Marketing Cloud (SFMC), inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions to take advantage of modern Martech and Data capabilities. This role is responsible for translating audience insights into marketing plans, building testing agendas and collaborating with partners to execute campaigns. In this role, you will have the opportunity to take your marketing, technical and strategy skills to the next level.
Capital One provides a fast paced, dynamic environment where you can excel in your career. At Capital One, diversity, inclusion & belonging are valued at our core, sparking and enabling us to do good for our associates, customers and communities. Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We nurture an environment that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration and encourages innovative ideas - and are routinely recognized as one of the best companies to work for.
Responsibilities
Partner with Marketing Strategy leads to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences
Design and execute cross-channel SFMC journeys based on Marketer requirements
Bring expertise in personalization and marketing automation to infuse leading practices around dynamic email content and segmentation rules to customize marketing campaigns
Partner with CapitalOne MarTech leads for support related to new capability development, platform integrations and / or omni-channel execution
Evangelize the spirit of transformation across the team so that it's a part of every marketer's job, and permeates everything that we do
Establish a network of help and strong relationships across partners (business, creative, martech, data, operations, etc.) to deliver efficient and effective campaigns
Characteristics we're seeking
Exceptional subject matter expertise in email marketing best practices, experience owning multi-audience email campaigns on a global scale, and extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions. SQL, HTML, and CSS experience required.
Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise, building automations for marketing, analysis, and system maintenance using SQL knowledge, maintaining and optimizing SFMC for peak performance and data integrity.
Stays abreast of industry best practices and emerging SFMC trends, understands current martech capabilities in the marketplace and is able to connect our martech capabilities to marketing possibilities across targeting, creative, and experience.
Ability to combine analytics and qualitative data to form a journey orchestration strategy and approach and break a strategy down into an actionable plan that... For full info follow application link.
Capital One is an equal opportunity employer committed to diversity in the workplace. Capital One promotes a drug-free workplace.
All qualified applicants will receive consideration for employment without regard to gender, race, color, religion, national origin, sexual orientation, protected veteran status, or disability status.
Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; Newark, New Jersey Ordinance 12-1630; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
