at Yahoo! Inc. in Champaign, Illinois, United States
Job Description
Yahoo is a global media and tech company that connects people to their passions. We reach hundreds of millions of people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
About Yahoo
Yahoo serves as a trusted guide to hundreds of millions of consumers globally with its
portfolio of iconic brands that includes Yahoo News, Yahoo Finance, Yahoo Sports, Yahoo
Mail, Yahoo Search, AOL, Engadget, TechCrunch, Rivals and many more. For brands and
agencies, Yahoo Advertising offers omnichannel solutions, premium content and powerful
cross-channel data to engage audiences and deliver results.
Position Summary
We are looking for a design-, copy-, and performance-obsessed Creative Strategist to develop innovative strategies across all paid channels, from social to CRM. As a creative strategist, you will be a key player in transforming Yahoo's portfolio of brands through paid campaigns, shaping the strategy and up-leveling real-time opportunities. You'll be one of the architects behind our brand's presence on paid and will plan, develop, and execute content that drives brand awareness and traffic. We're seeking a detail-minded creative thinker and social storyteller with a passion for staying ahead of trends and a strategic mind for data-driven decisions. Reporting to the Head of Performance Creative in the Yahoo Marketing Studio, you will help bring ideas to life for millions of screens. You will partner with a team of creative professionals and media strategists, driving our business goals as you create compelling content that resonates with our audience and strengthens our brand's connection with customers.
Key Responsibilities
- Think big- Come up with creative ideas for key marketing initiatives for our portfolio of brands. Drive and participate in creative brainstorming, concept development and execution of paid campaigns
- Roll up your sleeves - . Be a highly-efficient go-getter who is poised to produce ideas and who dives in with an optimistic and creative approach to solving problems
- Work well with others - Partner with cross-functional teams (media, design, copy, video editors, analytics, social, influencer, product and more) to strategically execute the work, align objectives, support new initiatives, and drive engagement and traffic. Incorporate ideas and make revisions in response to the critique of other team members and clients.
- Be organized - Build a deep understanding of the marketing calendar and team players to strategically find moments to make Yahoo break through. Use strong project management skills to execute.
- Thrive in ambiguity - Champion a culture of innovation and curiosity to do the unexpected, obsessing the details without constant direction
- Be strategic - . Understand the company's strategy and insights, ensuring creative work aligns with our larger mission and contributes to our strategic goals. Craft persuasive decks to share our vision.
- Trend Awareness: Continuously research and explore current digital and design trends in order to keep up to date aesthetic and understanding of what drives audience and engagement in digital design now. Incorporate innovative approaches into our creative strategy.
- Be performance-obsessed - Partner with the Analytics team to monitor performance of campaigns for insights and inspiration for optimizations...
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
