Digital Copywriter

at EBSCO INDUSTRIES INC. in Waukegan, Illinois, United States

Job Description

At Luxor, we create an innovative and forward thinking culture that our employees love, and our products reflect this. As a manufacturer of innovative workspace product solutions that are sold to the commercial, educational, industrial and other end markets, we are constantly developing functional products that are value priced. Under our Stand Up Desk Store brand, we create workspace furniture solutions that nurture a healthy and collaborative work environment.
GENERAL PURPOSE:
You will work with internal stakeholders to create digital content to engage and convert resellers, key decision makers, and end-users. You'll be involved in the production of long- and short-form content, including landing pages, emails, blog posts, product detail pages, paid ads, case studies, and more.

ESSENTIAL DUTIES AND Responsibilities:

Craft compelling narratives that showcase Luxor's value proposition and persuasively communicate the benefits of products to our reseller and end-user target audiences.
Create engaging and personalized email content, including subject lines, body copy, and CTAs that drive conversions through compelling email campaigns.
Craft persuasive ad copy for various platforms (e.g., Facebook, Instagram, LinkedIn, etc.) that engages the audience and encourages meaningful interactions and conversions.
Write compelling content for product detail pages for both owned and operated websites and marketplaces that utilize the latest best practices that drive organic rankings and conversion.
Ensure all on page content is written using the latest SEO best practices, while still aligning to our brand and voice standards.
Brainstorm ideas for and author blog posts that help educate and inform our target audiences on how our products and services can solve the challenges they face and help their workspaces work better.
Stay knowledgeable on Luxor's products, target audiences, key business objectives, and competitive landscape.
Ensure consistency in messaging and brand voice across all channels while adapting content to suit the unique characteristics and preferences of each platform.
Edit and proofread all content meticulously to ensure accuracy, superior quality, and adherence to brand voice and tone standards.
Collaborate with the digital team on A/B testing and on-page content optimizations.
Perform ongoing analysis and keyword research to maximize the volume of inbound traffic and optimize conversion rates.
Collaborate closely with the Creative team to ensure that copy complements the visuals for a clear, cohesive, and compelling message.
Write scripts for video ads, product information videos, and YouTube channels.
Other duties and projects as assigned

SKILLS AND ABILITIES REQUIRED:
Strong storytelling and copywriting skills across multiple digital channels
Proven track record in creating digital content that engages and converts
Strong proof-reading/editing skills and excellent attention to detail
Strong research and analysis skills
Ability to coordinate multiple projects simultaneously
Intimate knowledge of industry writing trends
Curious mind with a desire to continue to learn and grow professionally
Capability to work both independently and as part of a team.
Ability to collaborate with a team remotely
Versatility, flexibility, and a willingness to adapt to new challenges

EDUCATION AND EXPERIENCE REQUIRED:

Bachelor's degree in Marketing, Communications, Journalism, English, Creative Writing or related field.
3-5 years of digital experience in copywriting and content strategy.
Some prior experience in Search Engine Optimization required; at least 1 year strongly preferred.
Computer equipment and level of software requirements:
Must be proficient in MS Word, MS Excel and PowerPoint

Specific Knowledge, licenses, certifications REQUIRED:

None

TRAINING REQUIREMENTS:

None
.

PHYSICAL DEMANDS:

None

PHYSICAL PROTECTIVE EQUIPMENT:

None

WORK ENVIRONMENT:

Usual office working conditions, occasional business travel to attend conferences, meetings, events or training... For full info follow application link.

EBSCO Industries, Inc.is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.  EBSCO strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.  This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

EBSCO complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.