at ANSYS in Evanston, Illinois, United States
Job Description
Requisition #:13985
Our Mission: Powering Innovation That Drives Human Advancement
When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys.
Innovate With Ansys, Power Your Career.
SUMMARY
The Field Marketing Manager will develop, manage, and evolve strategic marketing programs for the Ansys Industrial Equipment team.The primary objective of the role is to drive growth and account expansion through successful campaign execution and understanding of key industry trends, strategic market opportunities and sales priorities.
RESPONSIBILITIES
Strategy Development:
Develop and implement strategic marketing plans (through account-based marketing strategies) to achieve sales and marketing objectives.
Identify new tactics to connect with all personas including users, managers and executives.
Nurture existing leads throughout the customer journey that includes digital content, events, and other persona appropriate marketing methods.
Budget Management:
Create and manage marketing program budget efficiently, allocating resources for maximum impact.
Evaluate all campaigns' impact and ROI to determine the success and forecast for potential future investments.
Program Management:
Manage overall process of planning, organizing, and executing campaigns from start to finish.
Coordinate and execute events such as trade shows, conferences, and sponsorships to increase brand awareness and drive lead generation.
Provide stakeholder mapping via account intelligence and execute executive event experiences to build and progress relationships.
Relationship Building:
Cultivate long-term relationships with sales, partnering with them to develop strategic initiatives for account growth and expansion.
Collaborate with cross-functional teams to cultivate and manage relationships, including product marketing, corporate marketing, product management, etc. to ensure alignment and consistency in messaging and strategy.
MINIMUM QUALIFICATIONS
Bachelor's degree required
A minimum of 5 years of experience in B2B and/orAccount-based marketing, specifically within the software orindustrial equipment or ground transportation industry
Proven ability to work closely and successfully with a sales organization
Proven ability to successfully execute a variety of marketing programs, including targeted direct mail and email, field events, social media, executive engagements, awareness campaigns
Ability to work very independently and collaborate with cross-functional teams
Strong analytics, reporting, and written communication skills
Rigorous attention to detail and focus on quality of deliverables
PREFERRED QUALIFICATIONS
An MBA or other advanced degree is a plus.
Experience in B2B and B2C demand generation environment preferred
Ability to travel up to 25%
Ability to earn trust through performance and relationship-building
Prior experience working in a technical business setting with engineers or in engineering simulation is a plus
At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: the commitments to our stakeholders, the behaviors of how we work together, and the actions of how we deliver results. Together as ONE Ansys, we are powering innovation that drives human advancement.
Our Commitments:
Amaze with innovative products and solutions
Make ourcustomers incredibly successful
Act with integrity
Ensure employees thrive and shareholders prosper
Our Values:
Adaptability: Be open, welcome what's next
Courage: Be courageous, move forward passionately
Generosity: Be generous, share, listen, serve
Authenticity: Be you, make us stronger
Our Actions:
We commit to audacious goals
We work seamlessly as a team
We demonstrate mastery
We deliver outstanding results
INCLUSION IS AT OUR CORE
We believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels this by welcoming people, no matter their background, identity, or experience, to a workplace where they are valued and where diversity, inclusion, equity, and belonging thrive.
WELCOME WHAT'S... For full info follow application link.
ANSYS is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
