at AMERISOURCEBERGEN SERVICES CORPORATION in Romeoville, Illinois, United States
Job Description
Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on that purpose. If you want to make a difference at the center of health, come join our innovative company and help us improve the lives of people and animals everywhere. Apply today!
What you will be doing
The Marketing Specialist, Digital & Campaign, will act as the digital marketing support for the Health Systems and Government Services (HGS) segment and the Cencora brand under the direction of the Director, Digital & Campaign Marketing. Through the ownership, activation and management of multiple campaigns, this person will be responsible for supporting the role that digital marketing plays in driving growth for the independent pharmacy segment as well as pharmaceutical distribution services, and driving awareness of the critical impact of the distributor across the healthcare spectrum. This role requires an individual that is comfortable with receiving strategic direction and providing oversight and project direction, as well as hands-on implementation, while balancing planning with day-to-day execution, and management and optimization of channels and campaigns.
This position will collaborate with a cross-functional marketing team to ideate, strategize, plan, and execute omni-channel campaigns, with a focus on digital engagement channels, in support of strategic business goals and objectives. Leveraging a strong understanding of multi-channel marketing and prospect/customer engagement this position will implement, track and optimize multiple marketing campaigns across channels (web, email, social, CRM) to drive growth for the business.
Partners with the business to determine how to leverage, apply and optimize an omni-channel marketing approach to drive toward specific business outcomes (i.e. makes recommendations related to aligning the right channels, identifying the optimal touchpoints, determining necessary spend to produce the desired outcome)
Understands the specific HGS segment and Cencora marketing goals and develops campaigns/programs and related goals (leads, impressions, changes in perception, etc.)
Plans and implements all digital marketing campaigns with direction from the Director, Digital & Campaign Marketing, including SEO/SEM, marketing database, email, social media and display advertising and help achieve awareness, engagement and lead generation objectives for integrated marketing campaigns
Maintains proactive campaign management to optimize value (i.e., the total amount of spend, the quality of the placements and the techniques used to garner the best results)
Proficient in channel tools (Salesforce Marketing Cloud, Hootsuite, Sitecore, etc.)
Update and maintain multiple websites, ensuring messaging, content, and branding are aligned to marketing strategy and SEO optimized
Manage organic and promoted presence on social media sites, including LinkedIn, Facebook and Twitter, to elevate brand recognition, showcase thought-leadership and drive customer/prospect engagement
Responsible for brand reputation management including deep social listening and reporting, particularly for high profile events.
Implement a test and learn methodology, leveraging A/B testing, multi-variate testing and other methodologies, to optimize the end to-end customer experience across multiple channels and customer touch points
Leverage data and analytics to measure campaign results, assess against goals/KPIs, identify trends and insights, and optimize spend and performance
Monitor and remain up-to-date on developments and changes to digital marketing tools and platforms in alignment with other Digital and Campaign marketers to share best practices, learn from each other and improve the quality of marketing outcomes.
Must be willing to travel up to 20% of the time
What your background should look like
EXPERIENCE AND EDUCATIONAL REQUIREMENTS:
Requires broad training in fields such as marketing, public relations, communications, business administration or similar vocations generally obtained through completion of a four-year bachelor's degree or equivalent work experience. Normally requires 2-3 years of digital marketing experience, preferably including support of website operations, email marketing, SEM/SEO, social media, display advertising, retargeting, analysis, reporting and insights. Prior experience with campaign marketing a plus, as well as experience working with cross-functional teams.
MINIMUM SKILLS, KNOWLEDGE AND ABILITY REQUIREMENTS:
Demonstrated knowledge and practical campaign command of integrated digital marketing and the following individual digital disciplines: CRM & marketing automation, content, digital display, email, mobile, search, social media and... For full info follow application link.
Equal Opportunity Employer/Minority/Female/Disability/Veteran
