at Kimberly-Clark USA, LLC in Chicago, Illinois, United States
Job Description
Senior Associate Brand Manager - Huggies Diapers
Job Description
Youre not the person who will settle for just any role. Neither are we. Because were out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, youll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, youll help us deliver better care for billions of people around the world. It starts with YOU.
As a Senior Associate Brand Manager, you have a talent for recognizing trends and aiming for bigger goals, and an active interest in keeping up with trends, market needs, and your organizations competitive standing. This role is a marketer accountable for in-year business planning and marketing execution for the Huggies diapers business in the United States. The Senior Associate Brand Manager leads key initiatives related to marketing planning & execution for the Huggies brand, as well as overall execution and results delivery for Kimberly-Clarks Baby & Child Care business unit. This role reports to the Huggies Diapers Senior Brand Manager and collaborates with insights & analytics, customer development, agency partners, sales planning, Research & Development, and product supply teams.
In this role, you will:
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Provide project and/or marketing leadership on key initiatives to help sustainably grow the brands marketplace position (e.g. new product launches, pricing initiatives, etc.)
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Execute annual ABP and marketing plans that deliver financial objectives and aligns with brand strategies.
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Actively participate in the execution of brand commercial programs.
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Analyze consumer data, market share and sales reports to understand brand performance, product health and to track progress against marketing initiatives and return on investment analysis for marketing program.
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Create compelling stories and make sound recommendations about the brand, competitive, category, customer or consumer trends to enhance the brands equity and market performance.
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Lead translation of brand strategy, consumer/retailer segmentation and marketplace trends into executable DPSM guidance to the organization.
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Develop and implement distribution, packaging, shelving and merchandising strategies and plans.
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Use business acumen in conjunction with marketing competency to influence and lead projects cross-functionally.
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Engage strategic customer teams to collaboratively build growth plans.
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Identify and develop relevant consumer and/or shopper insights.
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Collaborate across categories, to identify and proactively drive efficient brand building.
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Actively conduct both basic and in-depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brands plan.
About Us
Huggies. Kleenex. Cottonelle. Scott. Kotex. Poise. Depend. Kimberly-Clark Professional. You already know our legendary brandsand so does the rest of the world. In fact, million of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldnt exist without talented professionals, like you.
At Kimberly-Clark, youll be part of the best team committed to driving innovation, growth and impact. Were founded on more than 150 years of market leadership, and were always looking for new and better ways to perform...
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
