at Northwestern University in Chicago, Illinois, United States
Job Description
Job ID49994
LocationChicago, Illinois
Department: Law External Partnerships
Salary/Grade: EXS/7
Target hiring range for this position will be between $61,242 to $76,552 per year. Offered salary will be determined by the applicant's education, experience, knowledge, skills and abilities, as well as internal equity and alignment with market data.
Job Summary:
This position creates, manages, and executes marketing projects for the Professional and Continuing Legal Education events and programs, and other Office of External Partnerships projects, as requested.
The Assistant Director has the following responsibilities for the Office: provide thought leadership,implement creative marketing tactics and communications to extend the reach and reputation for all programs and Institutes, and serve as a creative marketing tactics and communications expertfor the professional legal market. The Assistant Director will gather data and analyze results of marketing efforts to assess the success of marketing tactics, provide reporting on the outcome of various outreach efforts, and provide recommendations for improvement.
The Assistant Director will execute the business development for the Affiliate and Sponsorship programs for all Institutes, including building and maintaining relationships with firm contacts, creating prospectus documents, identifying new outreach opportunities for revenue generation, and performing all logistics follow-up.
In consultation with the Law School's Marketing Department, this position is responsible for developing and executing marketing tactics and communications plans and activities and creating all media and graphics to expand the reach and revenue of the Office of External Partnerships. The position reports to the Director, Professional & Continuing Legal Education.
Specific Responsibilities:
Manage the marketing tactics, communications, and campaigns for Professional and Continuing Education events and programs, and other Office of External Partnerships projects to ensure effective reach and maximize attendance.
Manage day-to-day marketing outreach operations for optimal creativity, effectiveness, efficiency. Ensure consistently high-quality standards across all projects.
Develop and execute marketing and communications plans for various programs and Institutes, developing tailored approaches and creating materials and/or using mediums appropriate for targeting potential customers (including print, digital, and social media).
Stay abreast of the developments in marketing tactics and communications best practices to serve as an expert resource.
Design, develop and coordinate the production of customer communications, including e-announcements, invitations and alerts.
Write content, design graphics, and generate distribution methods for campaigns to include e-mail blasts, direct mail, web and other communications for external audiences.
Design and implement social media plan and ensure its integration with broader marketing efforts.
Execute business development and outreach plan for Professional and Continuing Legal Education organizational partners.
Conduct research of prospective targets, industries, markets and competition to identify and maximize revenue generation opportunities.
Explore and identify growth opportunities and design marketing strategy to address growth plan.
Coordinate and manage Affiliate and Sponsorship programs for all Professional and Continuing Legal Education events including relationship management, lead generation, solicitation (warm and cold calls) and follow-through.
Serve as primary point-of-contact for participants in Affiliate and Sponsorship programs on all questions relating to Institutes.
Provide logistical support to affiliates and sponsors (on and off site).
Build and maintain database consistent with target markets and prospects and maintain clean and accurate data.
Leverage CRM database for business development purposes including analyzing conversions, reporting and tracking target markets and building and maintaining outreach lists.
Develop and execute Professional and Continuing Legal Education and Office of External Partnerships branding and visual identity.
Design, create and execute all print, online and multi-media design projects to convey messaging, enhance awareness and expand reach of programs, including designing event images and branding materials.
Manage the marketing collateral production process from concept to completion in accordance with the Law School brand identity and collaborating with other Law School departments to ensure consistency in style, tone and... For full info follow application link.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply.
