Media Planner

at Sapient Corporation in Chicago, Illinois, United States

Job Description

Company Description
Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at.Job Description
The Media Planner is responsible for media strategy development, planning/buying and campaign analysis related to multiple onlineacquisition channels. This individual serves as the day-to-day internal team and client contact and demonstrates an emerging ability to work cross-functionally, particularly with creative and analytics. They also assist in the training and mentorship of assistant media planners. Has completed media plans independently. Has shown the ability to analyze data and glean relative insights; can present information/plans to clients (in writing and verbally). Has demonstrated emerging relationship skills and a good working knowledge of web media processes, terms, publishers, and products. Has mastered internal planning tools.
Core Craft Skills
Participates with client and internal team to establish media goals, objectives and strategies for advertising campaigns.
Studies demographic data and consumer profiles to identify desired target audiences for online advertising; draws POV from data.
Evaluates editorial content and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience.
Negotiates independently with publishers.
Works cross-functionally (particularly with creative and analytics).
Client Exposure
Contributes to media plan and client presentation.
Daily internal team contact and ongoing tactical contact with clients
Business Operations
Completes month-end billing in partnership with the account management team
Emerging expertise across Prisma: executes placements, maintains quality control on placements, handles back-end billing.
Team Leadership
Assists in training and mentorship of Media Coordinators.
Agency Leadership
Participates in shared learning and works with Sr. Media Planners to help put together POVs across the department.Qualifications
Education
Bachelor's degree (BA/BS) from a four-year, accredited college or university.
Previous Experience
1+ years of related experience and/or training, or equivalent combination of education and experience.Additional Information
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $58,500 - $80,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived... For full info follow application link.

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 20,000 people and 53 offices around the globe, our experience spanning technology, data sciences, consulting and customer obsession – combined with our culture of curiosity and relentlessness – enables us to accelerate our clients’ businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe. For more information, visit publicissapient.com. As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicissapient.com or you may call us at +1-617-621-0200.