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Brand Manager, Marketing - Away From Home - Heinz

at The Kraft Heinz Foods Company in Chicago, Illinois, United States

Job Description

Job Description
Are you ready to be a tenacious trailblazer? This role will be responsible for leading the Heinz portfolio in our Away From Home business unit. This role will be responsible for consumption & share analysis and reporting, cross-functional leadership of key commercialization projects, ownership of strategic sales driving marketing campaigns, as well as total portfolio management. This role will include working in close connection with cross-functional team members including the Taste Elevation Platform Team, Brand Communications, Disruptive Innovation, CIS, and Operations teams.

This position requires a candidate to embrace an ownership mentality, demonstrate the ability to be a self-starter, be a cross-functional leader, driver of results, and have a strong ability to communicate/story-tell to all levels of leadership. This position will also be responsible for working closely with our Brand Experience team and Brand Activation & Partnerships team to drive brand relevant experience to drive the Heinz brand forward. This role will have high senior leadership exposure. If you are ready to take on the challenge of this dynamic role, we want to hear from you!

Essential Functions & Responsibilities
Business Execution

Apply business analytics (equity, share, volume and revenue drivers, competition) to drive business strategy & execution

Monthly Consumption/Share Analysis with outlined action plan to deliver brand share growth

Portfolio Management including but not limited to: SKU rationalization, strategic prioritization, pack/price architecture, product catalogs etc.
Innovation & Strategy

Develop and implement a five-year growth plan that provides strategic innovation direction

Closely partner and consult with innovation team to ensure alignment with outlined growth strategy

Foster relationships with Marketing, Consumer Insights, R&D, Finance, and Project Management to lead commercialization of renovation and maintenance projects
Communications

Lead B2B media strategy and execution for the HEINZ brand

Integrate Away From Home into HEINZ Masterbrand B2C comms plan

Deliver comms-driven partnership ideas that help win new business

Collaborate extensively with brand platform teams and away-from-home customer marketing, taking on the role of leader in both directions

Drive discussions during management presentations with platform GM, and business unit President

Expected Experience & Required Skills

Consumer centric & growth mindset - learn fast vs. avoid failure

Prior or relevant experience working in Consumer Packaged Goods (CPG) (forecasting and portfolio management)

Seasoned experience in marketing for an established or startup CPG company

Experience in agency management & cross-functional team management; self confident individual who can work collaboratively

Strong personal motivation in fast-paced, often ambiguous environment, with a bias for action

Demonstrated ability to influence teams and experience managing multiple stakeholders

Strong "big picture" perspective, while also executing the initiative at hand

Outstanding verbal, written and interpersonal communications skills to internal/external partners

Excellent strategic and analytical skills; ability to leverage syndicated data sources to assess competitive space, bringing forth insights and recommendations to integrate into overall strategy

Ability to simplify complex problems and make decisions quickly in pursuit of constant forward progress

Excellent organizational and project management skills

Bachelor's degree preferred, MBA preferred

Work Environment & Schedule
This is a Hybrid role with 3 days a week in the local office, with limited travel or visits to external locations; offices are open workspaces. Additionally, this role requires working a salaried, exempt schedule to best execute against customer and internal expectations

Physical demands include but not limited to
Willingness to drive and/or travel as needed
Operate a computer and view screens for ~100% of work schedule

Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect:

Access to an array of holistic wellness benefits*... For full info follow application link.

It is the continuing policy of The Kraft Heinz Company to afford full equal employment opportunity to qualified employees and applicants, regardless of their race, color, religion, sex, national origin, age, physical or mental handicaps, military or veteran status, sexual preference, or any other protected condition or characteristic in conformity with all applicable federal, state, provincial and local laws and regulations.
Final candidates must be legally authorized to work in the United States without Company sponsorship. Exceptions requesting work visa sponsorship will be reviewed on a case to case basis.

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How to Apply Copy Link

Job Posting: 11881358

Posted On: May 10, 2024

Updated On: May 10, 2024

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