Alliance Marketing Manager

at ConvergeOne in Bloomington, Minnesota, United States

Job Description

Alliance Marketing Manager
Job Locations

US-Virtual Office

Position Type 
Regular Full-Time  

Requisition ID 
2024-5933  

Category 
Marketing
C1 Company Overview

C1: 1 Contact, 1 Connection, 1 Choice
C1 is the foremost, single-source provider of advanced communications and data technology for business. That means if it's digital, we connect our customers to it -- from phone systems and hardware to computer networks, application development, managed solutions and more. And we're 100% passionate with designing, implementing, managing and supporting our customers' every need from end to end, so that they can focus on what they do best.
So, when it comes to joining a team of IT and communications technology pros who are empowered to do what they do best, your best choice -- your #1 choice -- is C1.

Overview

Summary
The Alliance Marketing Manager is responsible for collaborating and executing marketing plans with strategic Alliance Partners to drive demand generation and pipeline growth within C1. This position collaborates closely with the C1 Alliance Director(s) and Alliance Partner organization to execute multi-channel marketing plans that combine website, digital marketing, email, sales engagement, prospect events and other marketing tactics to achieve company growth goals. These strategies should align with C1 business objectives and Alliance Partner program guidelines while maintaining the C1 brand standards. 

Responsibilities

Essential Functions
Acts as the marketing lead for assigned Alliance Partners
Executes partner marketing programs to to support sales pipeline growth and customer retention, maximizing partner investments to C1
Projects manage integrated marketing campaigns that include webinars, paid search, email, online advertising, and other demand generation tactics with C1 cross functional team
Proposes, executes, and claims partner Market Development Fund (MDF) within the requirements for each Alliance Partner
Measures, analyzes, and reports on results of marketing activities
Reviews and analyzes tactics to ensure activities are driving leads with the most potential and implement action plans to address gaps
Ensures that content and messaging is supportive of and consistent with corporate strategies

Qualifications

Required Qualifications
8+ years partner marketing experience working in technology
Bachelor's degree (BA/BS) from four-year college or university or equivalent experience.
Successful track record in planning and executing business and marketing plans
Deep understanding of demand generation and nurture strategies
Proven ability to successfully execute within deadlines and budget
Very strong organizational, project management, and written/verbal communication skills.
Experience managing programs/projects across cross-functional and virtual teams
Solid understanding of market segmentation; strategy, planning, and execution of marketing activities

Desired/Preferred Qualifications
Experience in B2B marketing preferred

Additional Information

C1 BENEFITS

* 401(k) Plan (35% match per dollar up to 10%)
* Medical Coverage (3 plan options, no network - all providers are covered, includes comprehensive member advocacy; & Kaiser CA plan option)
* HSA + Employer Contribution
* In-vitro Fertility (treatment coverage)
* Dental
* Vision
* FSA Plans
* Pre-tax Commuter Plans
* Employer-paid Life Insurance
* Employer-paid Short + Long Term Disability
* Paid Parental Leave (4 weeks at 100%)
* Employee Assistance Plan
* Voluntary Life Insurance
* Legal/ID Theft Plans
* TeleHealth Options
* Omada Health (healthy living solution)
* Travel Assistance
* Business Travel Accident Coverage
* Employer-paid Pet Telehealth
* Accident Insurance
* Critical Illness Insurance
* Hospital Indemnity Insurance
* Health Advocate
* Volunteer Time Off

Work Environment
Ability to handle multiple priorities and demands in a fast-paced environment. This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.

Physical Environment
Physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job.

Other Duties/Changes
This job description is not designed to cover or contain a comprehensive listing of all duties, responsibilities or activities that are required of a team member for this job. Duties, responsibilities and activities may change at any time with or without notice. At any point in time, the essential functions and primary duties associated with this position will be the principal, major or most... For full info follow application link.

EOE of Minorities/Females/Vets/Disability