Product Marketing Manager, Hospital-NICU and Mater

at MRA - The Management Association in McHenry, Illinois, United States

Job Description

Product Marketing Manager, Hospital-NICU and Maternity Care
MEDELA, LLC in McHenry, IL
This position is in the Hospital Sector
3-4 days on-site, 1-2 days in home office
We make a difference in the lives of mothers and babies every day.
Please go to https://www.medela.com/company/medelacares  to learn about us.
Medela LLC is seeking a Product Marketing Manager, Hospital-NICU and Maternity Care in the hospital sector. This is an individual contributor role.
What We Offer our Product Marketing Manager, Hospital-NICU and Maternity Care
Excellent salary and bonus potential
Comprehensive benefits plan, which is affordable to our employees
401K with match
Pension Plan
16-week Paid Parental Leave
Generous PTO package, plus 14 paid holidays
A great place to work!
Key Experience Needed: Product Marketing Manager, Hospital-NICU and Maternity Care position
Bachelor’s degree in business management, Finance, or Marketing.
5+ years of Product Marketing experience required, with strong strategic market and data analysis skills.
3+ years of health care /hospital-based business experience required.
Launch and commercial experience in healthcare are highly desired.
Understanding HCP-specific media channels.
Understanding of the hospital regulatory requirements and the impact on digital marketing strategies and execution.
3+ years of managing multiple tasks and projects with success in promoting products in healthcare.
Creative and innovative skills with a high level of energy, enthusiasm, endurance, and a can-do attitude.
Proven ability to develop and execute complex strategic business plans.
Will need to meet vendor credentialing/compliance demands of accounts (hospitals) within a given territory and must satisfy the account’s drug screening requirements, including but not limited to screening for marijuana use, regardless of whether the use of marijuana is legal under applicable state law.
Strong computer and internet skills; software experience with Microsoft Office including Word, Excel, PowerPoint, and Outlook experience
Power BI experience desired.
Must be able to read, understand, and communicate in English.
Excellent verbal and written communication skills.
Position Responsibilities: Product Marketing Manager, Hospital-NICU and Maternity Care
Position Medela’s market-leading products across the continuum of NICU & Maternity Care products with key customers in the hospital sector.
Manage campaigns and messaging targeted to HCPs, end-user customers, distributors, and field organizations.
Responsible for creating content that is consistent with the Brand story and Brand Messaging on HCP sites and LinkedIn.
Provide On-Market Product Marketing Strategy & On-Market Subject Matter Expertise and develop commercial approaches to reach varied customer segments.
Stay on top of changing digital behaviors and trends and regularly communicate opportunities and insights.
Conduct market research and translate that research into market initiatives.
Develop and implement comprehensive marketing plans and promotional programs for existing products, including product strategy development, pricing strategy, collateral creation, and brand management.
Identify and develop a launch plan for upcoming new products in the category and manage each stage of the process through take to market.
Engage with the global marketing team to help inform product characteristics desired by targeted customer types & FDA requirements.
Review healthcare and competitive landscapes to ensure our commercial organizations are kept up to date on changing marketplace dynamics.
Review monthly financial performance and determine contributing factors. Offer solutions for detrimental sales or trends.
Engage sales training team to develop impactful, comprehensive, and ongoing training programs providing product, customer, and market insights to accelerate product adoption and utilization.
Analyze sales trends over time and the impact of competitive strategies. Support forecasts and budgets with appropriately detailed marketing plans.
Support the analysis of bids on GPO and/or Integrated Delivery Network contracts for assigned product categories.
Manage inventory by focusing on eliminating surplus and optimizing SKU count
Travel to customer/hospital sites, 10% travel.
This is not a job description. More details will be provided regarding the functions of this position.
At Medela, you will be joining a global community of colleagues united by the purpose that drives our business: helping people. Medela exists to advance human health and well-being through knowledge-based and innovative human milk and medical vacuum solutions.
If you are interested in this opportunity, we are looking forward to receiving your application.
We will not consider any candidates from recruiting firms - thank you for your understanding.
As an... For full info follow application link.

MRA is an Equal Opportunity/Affirmative Action Employer