Senior Manager, Marketing Content / Creative Servi

at Morningstar, Inc. in Chicago, Illinois, United States

Job Description

About the Role:
The Morningstar Creative Services Team is looking for an exceptional Senior Manager, Marketing Content with a passion for creating powerful communications that inspire action. In this role, you will provide vision and strategy in support of writing efforts that span brand, product marketing and research amplification programs.

Your leadership will motivate a team of writers to deliver the highest quality work with an emphasis on demand generation and integrated marketing campaigns that drive business impact. You will develop brand fortifying and innovative solutions for marketing campaigns, brand content, website, video stories, events, email, social media-all while advancing message consistency and scalable frameworks. All candidates must have a passion for marketing innovation, automation and creating content with scale and systems in mind.

This position is based out of our Chicago office and hybrid attendance is required.

Our Creative Culture:
Morningstar is a highly collaborative environment; creative roles work across disciplines and across the globe while maintaining high standards and detailed execution. Impeccable attention to detail is the norm. Our heritage in design propels us to thoughtfully create financial products and services so that people across the world can make the best investing decisions for themselves and their clients. From design to UX to content to multimedia, we collaborate to help each other and the company grow. We're always seeking creatives who are motivated, driven to deliver user-centered outcomes, and are equally committed to craft and understanding audience insights.

Job Responsibilities:
Partner with segment marketing, content strategy, and product marketing to understand target audiences and how our offerings help address their needs and pain points
Write, review, or guide copy from strategy to concept to execution, delivering powerful and beautiful marketing assets across channels and platforms
Drive collaboration within a cross-functional marketing team to meet marketing objectives and ensure an integrated, synergistic creative approach
Enable writing team workflow and processes to provide effective, efficient development and delivery of optimal creative product
Collaborate with channel experts (e.g. website, email, social media) to analyze performance data and optimize content
Solve for on-page content strategy
Develop a high level of visual literacy, understanding of typography, illustration, iconography, color theory, and imagery
Provide evaluation, mentorship, and counsel to direct reports
Monitor all project milestones, deliverables, and risks to account leaders and senior management, communicating progress, issues, and accomplishments
Promote copywriting with digital searchability and primary key terms in mind and apply evolving SEO best practices
Take sophisticated financial data and analysis and distill it into clear, simple headlines and copy that connect with our audiences
Oversee a marketing messaging system, including message maps and external language, that encompasses each stage of the marketing funnel and accommodates our full portfolio of products
Champion automation, explore use of AI tools, and find opportunities to build content sets that increase speed to market, without sacrificing creative quality

Qualifications:
You must submit a portfolio link to be considered for this position.

Other qualifications:
5-8+ years of marketing copywriting experience, including website, digital advertising, SEO, social media, email, event promotion, brand narratives, case studies in an agency or corporate environment, 2+ years of management experience
Experience writing and adapting brand voice to various audiences, purposes or media, through the marketing funnel while ensuring alignment to master brand
Excellent oral/written presentation skills; proficiency in preparation and presentation of creative work
Ability to work in a fast-paced, virtual environment managing multiple stakeholders, projects, and priorities
Knowledge of SEO principles and tactics
Experience in financial services and/or global brands is a plus
Proficiency in Word and ability to embrace various content management systems
Familiarity with quantitative practices, like A/B testing and writing within messaging matrices
Bachelor's Degree in Writing, English, Journalism, Marketing, Communications or a related field

How to apply:
Please include a portfolio of work that... For full info follow application link.

Morningstar and its subsidiaries are an equal opportunity/affirmative action employer.  All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, sex, national origin, age, disability, protected veteran status, marital status, sexual orientation, genetic information, citizenship, gender identity, parental status, or other legally protected characteristics or conduct.