at Kimberly-Clark USA, LLC in Chicago, Illinois, United States
Job Description
Enterprise Media & Partnership Leader
Job Description
Youre not the person who will settle for just any role. Neither are we. Because were out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, youll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, youll help us deliver better care for billions of people around the world. It starts with YOU.
The Enterprise Media & Partnership Leader is responsible for the Kimberly-Clark Media investment strategy, marketplace approach, and in-market delivery of over $400 million in advertising spend. This role will collaborate with internal and external media, creative, technology, measurement, and agency partners to lead development and socialization of media strategy & execution best practice, including Retail Media. They will provide guidance, mentorship, and foster a collaborative and innovative relationship with our media agency partnering on enterprise projects as one K-C team. Regularly analyze media performance data to identify trends, insights, and areas for improvement documenting the meta learning to guide/refine future enterprise best practice. They will also define, track, and quantify the value impact of buying guidelines in critical areas like brand safety, viewability, on-target reach, and ad fraud.
In this role, you will:
- Enterprise Media Best Practice - Define, codify and educate internal stakeholders on media best practice (eg: Holistic Search, New Product Launch, Managing Hard Roll-Overs, Personalization, Consumer & Media Marketplace Trends & Opportunities)
- Video Upfront - Steward and secure approval for the annual Upfront Video strategy and investment. Partner with our media agency and internal teams to continue to transform the way K-C engages in the video marketplace leaning more heavily into cultural relevancy & addressable solutions.
- Partnerships - Lead KCUS media JBP / Preferred partner strategy, steward execution, and track value with partners like Google, Disney, The Trade Desk, Pinterest, Facebook, IAS, Walmart, Roundel, etc.). Drive agenda and discussion for QBRs to ensure K-C is on-track to achieve anticipated performance and value realization.
- Tracking & Reporting - Deliver a regular cadence of media investment trend tracking, enterprise budgeting, and reporting; defining best-in-class standards & process to ensure consistency, data quality, and company value (eg: spend by partner, brand, channel, firm/flex, media savings, etc.)
- Talent Management & Development Ensure direct report is developing skills appropriate for their role/function. Effectively delegate work/projects, providing guidance, feedback, and coaching where appropriate. Identify growth and development opportunities to inform employee focused development plan.
About Us
Huggies. Kleenex. Cottonelle. Scott. Kotex. Poise. Depend. Kimberly-Clark Professional. You already know our legendary brandsand so does the rest of the world. In fact, million of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldnt exist without talented professionals, like you.
At Kimberly-Clark, youll be part of the best team committed to driving innovation, growth and impact. Were founded on more than 150 years of market leadership, and were always looking for new and better ways to perform so theres your...
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
To view full details and how to apply, please login or create a Job Seeker account