at Ademco Inc. in Aurora, Illinois, United States
Job Description
JOB DESCRIPTION
The Channel Marketing Manager will lead the development of all aspects of marketing connected with retail business, focusing on driving sales growth and margin enhancement. This role will work effectively cross-functionally with product marketing, brand marketing, finance, supply chain, and customer teams to develop strategic business plans, annual marketing plans, product launch plans, promotional strategies, pricing strategies, marketing content, internal and customer presentations and category management analysis to drive financial performance per established budgets. The Channel Marketing Manager also builds and maintains a working knowledge of the marketplace, competitive landscape, and industry trends to leverage this expertise in building successful plans. This role is the key liaison across the sales team and internal functions that ensures a cohesive customer plan. This individual should be a proactive and solution-oriented thinker that can establish plans around obstacles.
JOB DUTIES:
- Build knowledge of the competitive marketplace and industry to determine pricing approaches that optimize sell-through, fulfill retailer objectives, and improve company financial performance.
- Contribute to financial and business initiatives through established rhythms and assigned projects (pricing review, Customer Demand Review (CDRM), and P&L performance).
- Stay focused on budgeted revenue and profitability targets and develop plans to adjust as needed.
- Create strategies and associated tactics on an annual basis to drive business performance.
- Evaluate data such as revenue, margin, POS, inventory positions, and turns to inform strategic recommendations.
- Build winning plans that leverage new product launches to grow and take market share.
- Collaborate with product and brand marketing to identify the best ways to capitalize on new products while building plans, materials, and assets for the customer base.
- Develop a promotional calendar that puts resources to best use, positioning products for success at key times of the year.
- Assume the role of project manager through the development and maintenance of complete and accurate project plans.
- Utilize performance metrics and analytics to gauge program effectiveness and adjust future proposals.
- Assemble content across business functions in a clear, well-developed, professional, visually appealing presentation that can influence decision makers.
TRAVEL: Up to 25% US travel
YOU MUST HAVE:
- Bachelor's Degree with an emphasis in Marketing or Sales (Master's preferred).
- 3+ years of channel/trade marketing experience (large retail customer experience preferred). Relevant experience in product marketing, brand marketing, and/or national account sales roles will also be considered.
- Proficient MS Office skills, including Excel, Word and PowerPoint.
WE VALUE:
- The ability to plan, organize, control, and coordinate multiple activities while staying deadline focused.
- The ability to communicate clearly in both verbal and written formats to all stakeholders.
- Professional financial acumen, including P&L experience.
- Proven in-person presentation skills to senior leadership teams and other key stakeholders.
- The ability to develop and maintain relationships with all stakeholders, including finance leaders, sales leaders, marketing, leaders, law department leaders, product development, and engineering.
WHAT'S IN IT FOR YOU:
- The opportunity...
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
