Sr. Product Marketing Manager

at ConvergeOne in Bloomington, Minnesota, United States

Job Description

Sr. Product Marketing Manager
Job Locations

US-Virtual Office

Position Type 
Regular Full-Time  

Requisition ID 
2024-5921  

Category 
Marketing
C1 Company Overview

C1: 1 Contact, 1 Connection, 1 Choice
C1 is the foremost, single-source provider of advanced communications and data technology for business. That means if it's digital, we connect our customers to it -- from phone systems and hardware to computer networks, application development, managed solutions and more. And we're 100% passionate with designing, implementing, managing and supporting our customers' every need from end to end, so that they can focus on what they do best.
So, when it comes to joining a team of IT and communications technology pros who are empowered to do what they do best, your best choice -- your #1 choice -- is C1.

Overview

Summary
The Senior Manager, Product Marketing CCaaS is responsible for the leadership role in defining the go-to-market strategy for all of C1's CCaaS portfolio, orchestrate launch plans, develop differentiated positioning and messaging, contribute to demand generation campaigns and produce compelling content to support each step of the CCaaS buyer's journey. You'll analyze and drive product packaging and pricing, work closely with product management to define and deliver a market-driven roadmap and provide subject matter expertise on selling against the competition. You will be a subject matter expert in all aspects of C1's CCaaS portfolio, acting as a spokesperson at industry events and during interactions with industry analysts and the media.

Responsibilities

Essential Functions
Develops product value propositions, positioning and messaging that defines the brand and differentiates ConvergeOne from its competitors, and demonstrates relevance to the target buyers
Translates product specific features into benefit positioning and messaging for buyers focused on business outcomes in terms that they understand, care about, and are willing to pay for
Supports and collaborates with product management, demand generation, analyst relations and customer reference teams
Facilitates and oversees content creation for critical product related topics, in forms such as ebooks, blogs, articles, videos, podcasts and digital marketing assets designed to build awareness, consideration and preference for your designated products
Enables internal sales and partners with tools, training, and collateral that equips them to win deals, close business and gain market leadership
Collaborates with product management to help shape the product roadmap based on feedback and experience from interactions with customers, prospects, partners, analysts, and industry experts
Collaborates with Sales teams to provide support where needed including product roadmap reviews, case studies, ROI proof points, and other collateral to increase pipeline volume and velocity for the product you represent
Drives primary research, segmentation analysis and 1:1 customer interviews that underpin thought leadership and product-specific content development
Supports competitive intelligence and analysis for your product line, including win-loss and competitive positioning
Supports sales engagements, industry events and analyst and media engagements

Qualifications

Required Qualifications
Bachelor's degree in Marketing, Communications, or any similar field, or 5+ years' related experience
Deep contact center industry experience and domain knowledge is required with a strong background in CCaaS, including omnichannel engagement, omnichannel orchestration and routing, AI automation, workforce engagement, analytics/reporting, along with all other aspects of a full contact center solution suite
5+ years of product marketing and/or product management experience in the contact center industry
Exceptional written and oral communication skills with a demonstrated ability to create, produce and present compelling and persuasive presentations and webinars
Expertise in strategy, development, execution, and monitoring complex, multi-channel marketing campaigns
Strong analytical skills with ability to present the results of your analysis in an impactful and concise manner
Detail-oriented and organized multi-tasker who can execute on multiple projects and initiatives simultaneously
Excellent teamwork and collaboration skills, including the ability to lead with and without authority to gain alignment and execute strategy and program tactics
Additional Information

C1 BENEFITS

* 401(k) Plan (35% match per dollar up to 10%)
* Medical Coverage (3 plan options, no network - all providers are covered, includes comprehensive member advocacy; & Kaiser CA plan option)
* HSA + Employer Contribution
* In-vitro Fertility (treatment coverage)
* Dental
* Vision
* FSA Plans
* Pre-tax Commuter Plans
* Employer-paid... For full info follow application link.

EOE of Minorities/Females/Vets/Disability