Sr. Director, Global Performance Marketing

at DocuSign in Chicago, Illinois, United States

Job Description

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What you'll do

We are seeking a dynamic and experienced Senior Director to lead our Global Performance Marketing team in driving customer acquisition, retention, and revenue growth through strategic digital marketing initiatives. The ideal candidate will have a proven track record of developing and executing high-impact performance marketing strategies that deliver measurable results. Looking for a leader to take overall responsibility for building and delivering a predictable and scalable customer acquisition strategy.

This position is a people manager role reporting to the GVP, Growth Marketing.
Responsibility
Develop and implement comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth
Lead a team of marketing professionals to plan, implement, and optimize digital marketing campaigns across various channels globally including paid search, display advertising, social media, email marketing, SEO, and paid media
Set clear performance targets and KPIs for all marketing initiatives and regularly monitor and analyze campaign performance to identify areas for optimization and improvement
Collaborate with cross-functional teams, including product, sales, and finance, to align marketing efforts with overall business objectives and ensure seamless execution of marketing campaigns
Stay informed about industry trends, best practices, and emerging technologies in performance marketing, SEO, and paid media, and leverage this knowledge to innovate and drive continuous improvement
Manage marketing budgets effectively and allocate resources strategically to maximize ROI and achieve business goals
Foster a culture of creativity, collaboration, and accountability within the marketing team, encouraging professional growth and development among team members
Build and maintain relationships with external partners, agencies, and vendors to support marketing initiatives and drive business results
Create an ROI model to drive measurability of every action, asset, campaign to further scale spending efficiency
Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.
What you bring

Basic
Bachelor's Degree or equivalent work experience or military service
15+ years of Performance Marketing experience with a focus on digital marketing within the SaaS industry.
Demonstrated ability to thrive in a fast-paced, dynamic environment and effectively manage multiple projects and priorities simultaneously.
Preferred
Excellent leadership and communication skills, with the ability to inspire and motivate a team to achieve common goals
Strong analytical skills and ability to interpret complex data to make informed decisions and optimize marketing campaigns
Experience working with marketing automation platforms, CRM systems, analytics tools, SEO strategies, and paid media campaigns
Deep understanding of digital marketing channels and platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and others
Proven track record of developing and executing successful performance marketing strategies that drive customer acquisition and revenue growth
Wage Transparency

Based on applicable legislation, the below details pay ranges in the following locations:
California: $195,500 - $315,775 base... For full info follow application link.

DocuSign is an Equal Opportunity Employer. Individuals seeking employment at DocuSign are considered without regards to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status, or any other legally protected category.