at FCB Worldwide, Inc. in Chicago, Illinois, United States
Job Description
Responsible for leveraging a wide range of sources and analysis techniques to identify key insights that provide the strategic foundation for marketing solutions. Lead and develop an Audience Intelligence practice aimed at mining, identifying, and creating audience data solutions, analytics and research use cases, scalable audience products, and insights that aid internal creative and strategic processes and boost client project success. Provide in-depth audience profiling leveraging information, insights, and analysis from over 20 subscription data sources to better understand customer behaviors, attitudes, values, and beliefs to help inform marketing strategy development and creative execution. Conduct analysis of digital (email, website, social media, etc.) behaviors across global markets and across multiple clients within the agency. Leverage data resources and techniques to identify global cultural signals, trends, insights, and digital journeys across markets, translating them into actionable strategic and creative insights. Lead campaign based monitoring and measurement initiatives to evaluate and optimize marketing activation performance. Set KPIs and actionable measurement plans, and develop dashboards, learnings, implications, and consultative reports. Execute consumer market research as part of 456 Insights Lab. Execute creative testing to develop new commercials and creative ideas, enhancing current marketing programs to meet objectives. Build strong relationship with global clients to sell organic growth opportunities for the agency and improve performance for clients.
Requirements:
Master’s Degree in Integrated Marketing Communications or closely related field, plus two years of experience in the position offered or as an Insights Analyst or Senior Analyst, Analytics at an advertising agency or marketing research firm.*
*1 year of the required experience must have included: assessing competitive advertising media intelligence using advertising monitoring and evaluation tools including Kantar and Nielsen TV/Online; working with large datasets to uncover insights for business optimization; programming and relational databases; performing global and custom market research; working with audience profiling and segmentation tools and resources (MRI-Simmons, YouGov, GWI, and ComScore), analytics platforms (including Excel, SQL, and Python), digital platforms (including Google Analytics and Adobe Analytics), social media analytical tools (including Infegy, CrowdTangle, and NewsWhip), and data visualization tools including Tableau.
This role entails hybrid work, with time split between working in our Chicago office and flexibility to telecommute from another U.S. location.
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