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Content Marketing Specialist

at Check Point Software Technologies, Inc. in Chicago, Illinois, United States

Job Description

Why Join Us?
As the world's leading vendor of Cyber Security, facing the most sophisticated threats and attacks, we've assembled a global team of the most driven, creative, and innovative people. At Check Point, our employees are redefining the security landscape by meeting our customers' real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base.
Check Point Software Technologies has been recognized by Forbes as one of the World's Best Places to Work four years in a row (2020-2023), ranking among the top 50 companies across the globe in the IT category. Check Point has also been named to Forbes' list of World's Top Female-Friendly Companies. If you want to make the world a safer place and join an award-winning company culture - you belong with us.
Key Responsibilities
Develop and execute a content strategy that aligns with our business goals and target audience needs.
Create engaging, informative, and persuasive content, including presentations, white papers, data sheets, and social media posts, tailored for a B2B audience.
Utilize storytelling techniques to convey complex cybersecurity concepts in an accessible and compelling manner.
Work with AI tools, such as ChatGPT, to optimize content creation processes and enhance content quality.
Analyze content performance metrics to guide strategy adjustments and improve engagement and conversion rates.
Collaborate with cross-functional teams, including product, sales, and marketing, to ensure content consistency and alignment with our brand voice and objectives.
Qualifications
2-5 years of experience in content development, preferably in the B2B sector and/or cybersecurity industry.
Proven track record of creating high-quality content, including presentations, white papers, data sheets, and social media posts.
Strong understanding of content strategy principles and metrics-driven content development.
Experience with AI tools for content creation, such as ChatGPT, is highly desirable.
Exceptional writing and storytelling skills, with the ability to convey complex information in an engaging and clear manner.
Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
Ability to work independently and in a team environment, demonstrating creativity, innovation, and a results-oriented approach.
Must be eligible to work in the US without sponsorship from an employer now or in the future
If this sounds like an ideal role for you then why wait? Apply now!
EOE M/F/Veterans/Disabled

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Job Posting: 11886629

Posted On: May 14, 2024

Updated On: May 17, 2024

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