Growth Architect - BCG X

at The Boston Consulting Group in Chicago, Illinois, United States

Job Description

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders-empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.

Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.

BCG X

BCG X is the tech build & design unit of BCG. Turbocharging BCG's deep industry and functional expertise, BCG X brings together advanced tech knowledge and ambitious entrepreneurship to help organizations enable innovation at scale. With nearly 3,000 technologists, scientists, programmers, engineers, and human-centered designers located across 80+ cities, BCG X builds and designs platforms and software to address the world's most important challenges and opportunities. Teaming across our practices, and in close collaboration with our clients, our end-to-end global team unlocks new possibilities. Together we're creating the bold and disruptive products, services, and businesses of tomorrow.

Practice Area Profile

What You'll Do

The Associate Growth Architect is responsible for injecting expert growth and marketing strategies into our project work. This person will act as a core member on a case team, often owning a key module and contributing directly to the project outcome. They continuously seek to evolve the industry standard for growth marketing best practices, rapidly inventing transformative new strategies to validate, launch, and scale customer growth programs. Their work spans across marketing, sales, pricing, digital self-service, and the technology that drives them. Through a hypothesis-driven, experiment-led test & learn approach, they strategize, implement, and execute go-to-market activities that ensure best in class customer acquisition, engagement, and retention.

In this role you will:

Be an authoritative marketing voice within a multi-disciplinary team to identify highest value use cases to unlock growth across Marketing, Customer Experience, and Salestouchpoints
Drive growth strategy, execution, and optimization for clients during digitally-centric project work
Define, execute, analyze, and optimize sophisticated technical marketing uses cases ranging from pilot to scale, mapping to real, observable quantitative and financial impact
Collaborate with growth leadership and drive growth strategy documents, frameworks, and guidelines for internal and external use
Convert insights into action: drive customer acquisition & retention from ideation to execution
Define and validate core KPIs and unit economics, such as acquisition cost, retention rates, share of market, share of voice, Marketing ROI (ROMI), CAC:LTV, to drive the business
Take acustomer-centric approachto drive commercial outcomes across the entire customerjourneyfrom discovery to advocacy, including analyzing Customer Journeys to drive enhancements to Customer Experience
Build on BCG's differentiation by building truly unique capabilities around media, technology, customer journey, and Growth operating models
Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity

What You'll Bring (Experience & Qualifications)

You should have:

2 - 4 years of professional experience in industry, consulting, or agency, with B2C or B2B Marketing experience required
Expert knowledge of digital growth and marketing tools such as: Meta, Google, Amazon, TikTok, Trade Desk, SEMRush, SimilarWeb, Salesforce, Adobe, Braze, Hubspot, Segment/Twilio, Amplitude, Optimizely, etc.
Knowledge of or experience with leveraging marketing measurement tactics such as: Marketing Mix Modeling (MMM), Return on Marketing Investment (ROMI), Matched-market or AB Testing, Web/App Analytics, Customer Acquisition Cost (CAC), Customer... For full info follow application link.

The Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.