at The Kraft Heinz Foods Company in Chicago, Illinois, United States
Job Description
Job Description
The Senior Manager, National Omnichannel Shopper Marketing is an integral part of the Omnichannel Shopper Marketing team within the North America Customer Development Organization. This individual leads national brand Omnichannel Shopper Marketing strategy, through partnership back with the Brand Teams and Customer Omnichannel Shopper Marketing Teams to identify and develop brand specific Omnichannel Shopper Marketing programs.
Essential Functions & Responsibilities
Key point of contact to Omnichannel Shopper Marketing Customer Teams and Brand Teams.
Partner with Brand Teams to identify and develop strategy and creatives for omnichannel shopper programs that align with both customer objectives as well as internal sales and brand team goals
Collaborate with Brand Teams to develop omnichannel programs and national strategy, facilitating seamless briefings for Omnichannel Shopper Marketing Customer Teams to execute at various retailers
Brief agency team(s) and internal partners on omnichannel shopper marketing activations, providing clear guidance on strategy and success criteria
Own relationship with Creative Agency Team to develop national omnichannel shopper marketing programs, inclusive of creative reviews and feedback
Own budget management/reporting and ongoing process improvement for Omnichannel Shopper Marketing Customer Teams and Brand Teams
Collaborate closely with Omnichannel Shopper Marketing Customer Teams, Retail Media Team and Brand Teams to adapt strategies and tactics based on performance data
Establish new routines and rituals to improve communication and knowledge sharing between the field, Brand Teams, Omnichannel Shopper Marketing Customer Teams and leadership
Streamline share outs on customer Omnichannel Shopper Marketing program plans, performance and key learnings
Expected Experience & Required Skills
Consumer package goods industry experience or similar experience
Strong commercially grounded brand management background (Preferred: Platform Marketing Experience)
Strong at forging internal/external relationships and commanding trust/respect of others
Proven track record to coordinate a strategic vision and a team of individuals in a fast-paced, results driven environment
Creative Agency Leadership including creative review and feedback
General understanding of customer marketing tactics, go to market planning, and working knowledge of retail media
Strong sales, finance, category planning and/or analytical background
Strong oral and written communication skills, including reporting and presentation skills
Excellent organization and project management skills
Ability to work autonomously with minimal direction
Proficient in Microsoft Office programsLocation(s)Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com .
It is the continuing policy of The Kraft Heinz Company to afford full equal employment opportunity to qualified employees and applicants, regardless of their race, color, religion, sex, national origin, age, physical or mental handicaps, military or veteran status, sexual preference, or any other protected condition or characteristic in conformity with all applicable federal, state, provincial and local laws and regulations.
Final candidates must be legally authorized to work in the United States without Company sponsorship. Exceptions requesting work visa sponsorship will be reviewed on a case to case basis.
