at Ademco Inc. in Aurora, Illinois, United States
Job Description
JOB DESCRIPTION
Resideo is seeking a Category Marketing Manager to oversee our App and Digital Execution. The ideal candidate has a strong background in developing marketing campaigns and managing/implementing campaigns with digital marketing agencies, has outstanding project management skills and showcases the ability to work cross functionally within an organization.
Job Duties
- Develop and implement the marketing campaigns and tactics as it relates to the app and products it supports to drive downloads, user acquisition, engagement, and awareness.
- Collaborate with the Product team to understand the app features, products, and optimizations to drive the app strategy and ensure all assets are updated and communicated to cross functional teams.
- Act as the main point of contact for our digital marketing agencies and support the team in day-to-day communication, ensuring flawless execution of deliverables for new launches and campaigns.
- Work with cross functional teams to understand marketing needs and strategy/goal and then execute with our digital marketing agencies.
- Support the planning and execution of digital marketing campaigns and tactics as it relates to Digital, SEO and SEM. This includes strategy work, key audience targeting and budget allocation.
- Work cross functionally with Performance Marketing to develop KPIs and optimizations, ensure maximum ROI and final reporting.
- Manages social media paid strategy across all category marketing teams, ensure targeting and budget is optimized across posts and channels.
- Advocate and support a best-in-class brand experience across all marketing touchpoints.
- Stays up to date with industry trends, best practices and emerging technologies for marketing campaigns and digital strategy to drive innovation and efficiency.
You Must Have
- Bachelor's degree required: Business, Marketing or related field.
- 5+ years of experience in Marketing with a focus on marketing communication and digital strategies and prior app experience.
- Exceptional knowledge of digital marketing best practices, working with agencies and the ability plan, execute and optimize campaigns.
- Strong project managements skills with the ability to prioritize tasks/projects, meet deadlines and manage budgets effectively.
We Value
- Efficient, results oriented.
- Ability to manage multiple tasks and ensure all timelines are met.
- A self-starter that is comfortable working cross functionally
- Experience working in a deadline-oriented environment with a high attention to quality.
- Superior oral and written communication skills.
- Competent in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook).
What's In It for You
- Work in a Hybrid setting (3 days in office, 2 days remote)
- Enjoy work-life balance with generous vacation time that can be scheduled with manager approval based on business priorities and personal needs, without pre-set maximums.
- Immediate eligibility for Medical, Dental, Vision insurance and 401K.
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ABOUT US
Resideo is a leading global provider of critical comfort and security solutions primarily in residential environments and distributor of low-voltage electronic and security products. Building on a 130-year heritage, Resideo has a presence in more than 150 million homes, with 15 million systems installed in homes each year. We continue to serve more than 110,000 professionals through leading...
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
