at The Kraft Heinz Foods Company in Chicago, Illinois, United States
Job Description
Job Description
The Brand Manager, Marketing - Jell-O will help with crafting customer demand for the Kraft Heinz, Jell-O brand business and help with formulating the brand's long-term strategy and developing and implementing marketing plans. They define the brand's pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly. They implement marketing initiatives in support of long term strategies with help from the business unit team. Accountable for delivering the brand's profit, volume and market share goals. Though this position assists the business unit team on Jell-O in all aspects of the P&L, this position has specific category responsibility for Jell-O's Dry Packaged Desserts portfolio.
Key Components of the role
Generate consumer demand for assigned brands/categories and formulate the brand's long-term strategy
Define the brand's pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly
Implement marketing initiatives in support of long-term strategies through leadership of the cross-functional team
Own the P&L for respective brands and categories and accountability for delivering profit, volume, and market share objectives
Steer cross-functional commercialization team to deliver product and packaging changes, including quality improvements, cost reductions and new item launches
Lead conversations on new product opportunities or developments within set time-scales and budgets
Provide field sales tools, materials, and training on brand/product introductions or improvements, as well as new marketing/sales campaigns, to achieve sales objectives
Responsible for Demand Review and inputs to IR/MBR, including Risk and Opps on Jell-O's Dry Packaged Desserts portfolio. Subject Matter Authority in Jell-O's Refrigerated Ready to Eat portfolio.
Lead all aspects of analysis and reporting of performance across various Key Performance Indicators (KPIs).
Minimum Qualifications
Operates with ownership and vitality
Strong leadership and strong dedication to results
Strong interpersonal, and communication skills
Strategic capability and experience in marketing plan development; situation assessment, strategy and tactical plan development
Experience in cross-functional team management
Ability to handle simultaneous projects and deliver in agreed upon timelines
Experience with marketing campaign development
Location(s)Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com .
It is the continuing policy of The Kraft Heinz Company to afford full equal employment opportunity to qualified employees and applicants, regardless of their race, color, religion, sex, national origin, age, physical or mental handicaps, military or veteran status, sexual preference, or any other protected condition or characteristic in conformity with all applicable federal, state, provincial and local laws and regulations.
Final candidates must be legally authorized to work in the United States without Company sponsorship. Exceptions requesting work visa sponsorship will be reviewed on a case to case basis.
