at Yahoo! Inc. in Champaign, Illinois, United States
Job Description
Yahoo is a global media and tech company that connects people to their passions. We reach hundreds of millions of people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
A Lot About You
The Yahoo News social team is seeking an analyst who will serve as the in-house data expert on the social team as well as lead team experiments on new and existing social platforms to help inform our strategy. The Yahoo News social team oversees the news, entertainment and lifestyle accounts within the broader Yahoo ecosystem and is responsible for promoting content from our premium partners, originals team and Yahoo's Creator network.
As a member of the Yahoo News social team, the analyst must be able to thrive in a fast-paced environment. The best candidates will be curious and quick to explore emerging formats and new platforms. They will also be fluent in social listening and analytics tools and will be able to skillfully extract meaningful insights to guide and shape our tactics, helping us pivot when necessary. This position requires sound editorial judgment and grounding in journalistic standards.
This role requires someone who can quickly pivot from helping the team inform daily coverage plans to thinking through strategies with the Director of Social on how to hit quarterly goals. You'll represent the social team in a variety of capacities with stakeholders across the organization and collaborate closely with editorial, marketing and sales to implement user-centered strategies across platforms.
Key Responsibilities:
- Analyze social media performance metrics to understand audience trends, behavior, and content preferences.
- Create digestible dashboards and clearly present data for the team and stakeholders.
- Support the social media team with daily, weekly & quarterly performance reports.
- Assist with the development of comprehensive social media strategies aligned with Yahoo News' editorial priorities and audience preferences.
- Drive growth and engagement across Yahoo News' social media accounts through strategic content planning and audience segmentation.
- Collaborate with editorial teams to optimize content for social media platforms, ensuring maximum reach and engagement.
- Provide actionable insights and recommendations to enhance content effectiveness and ROI.
- Stay informed about industry trends, platform updates, and competitive landscape developments in social media marketing.
- Proactively identify opportunities for innovation and optimization to improve our social media presence and drive audience growth.
- Monitor data quality, surfacing gaps or inconsistencies quickly and working with appropriate teams to address data needs.
- Research market opportunities using third-party data sources such as Comscore, Similar Web, Shareablee, Data AI, Emplifi, etc.
- Partner with Sales and Marketing to support and maintain lines of communication on sponsored campaigns and brand extension opportunities for social platforms.
Desirable Qualifications:
- Minimum of 5 years of experience in social media analytics and as an editor in the media industry.
- Proven success leveraging social media data to generate actionable insights for audience growth and increased engagement.
- Extensive knowledge of social media analytics (Facebook Insights, Conviva, YouTube Analytics,...
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
