at Yahoo! Inc. in Champaign, Illinois, United States
Job Description
Yahoo is a global media and tech company that connects people to their passions. We reach hundreds of millions of people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
Job Overview:
We are looking for a Senior Health Editor to lead the development and creation of trusted shopping guides in the health and wellness space. In this role, you will create product reviews and best of lists in the health category, focused on a middle age to senior audience - think hearing aids, supplements, DNA testing kits, etc - across Yahoo and AOL.
The ideal candidate will be a seasoned health editor with a proven track record of creating successful performance marketing content. You'll implement a health-specific vetting process for use across properties, and review / interview experts to compile top best lists, along with testing products yourself and managing testing across a testing panel, when appropriate. You'll be game to roll up your sleeves and create content yourself, manage a small team of FTE writers, and also come with a stable of qualified writers to help scale content as we grow. You'll also be an SEO wizard, with deep experience researching and creating content that's highly visible to search engines.
Key Responsibilities:
- Develop and execute a vetting and testing process for health and wellness related items
- Write and edit reviews and best lists
- Manage a small team of health writers
- Grow a stable of credible freelance writers
- Work with our SEO and updates editor to maintain content through the year
- Be willing to have a "start-up mentality" as we work together to build out your team.
- Utilize SEO best practices to optimize content for search engines and improve content performance.
- Stay up-to-date on trends in the health and wellness industry and identify new opportunities for content development.
- Monitor and analyze content performance to identify opportunities for optimization and growth.
Qualifications:
- Bachelor's degree in journalism, communications, or a related field.
- 8+ years of experience as a health editor, with a focus on commerce and shopping content.
- Strong writing and editing skills with an ability to create engaging and informative content.
- Understanding of SEO best practices and experience optimizing content for search engines.
- Knowledge of the health and wellness industry, including trends, products, and services.
- Experience managing a team of writers and editors, including hiring, training, and performance management.
- Excellent communication skills and ability to work collaboratively with cross-functional teams.
- Strong analytical skills and experience with content performance analysis.
If you are a seasoned health editor with a passion for commerce and shopping content, we encourage you to apply for this exciting opportunity to lead the development of high-quality content that informs, educates, and drives sales .
Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated...
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
To view full details and how to apply, please login or create a Job Seeker account