Menu

Senior Manager, Marketing - Digital Health

at Baxter Healthcare Corporation in Deerfield, Illinois, United States

Job Description

Vantive: A New Company Built On Our Legacy

Baxter is on a journey to separate our ~$5B Kidney Care segment into a standalone company. Vantive* will build on our nearly 70-year legacy in acute therapies and home and in-center dialysis to provide best-in-class care to the people we serve. We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us.

At Vantive, you will become part of a community of people who are focused, courageous and don't settle for the mediocre. Each of us are driven to help improve patients' lives worldwide. Join us as we revolutionize kidney care and other vital organ support.

*Completion of the proposed separation of Kidney Care from Baxter into a standalone company (to be named Vantive) remains subject to the satisfaction of customary conditions.

About Baxter's Global Renal Business Unit

Baxter is focused on providing chronic renal patients the best possible life by elevating the standards of care across all therapeutic options, whether that be in-center or home care. Baxter is committed to addressing the individual needs of patients by supporting greater access to innovative renal care products, therapies, services, and support globally.Your Role at Baxter

Powered by Sharesource among other innovative digital health offerings, Baxter's Digital Health Marketing organization in the Renal Care Global Business Unit is central to our innovation agenda. This role will be an integral part of our journey to deliver a digital health ecosystem that empowers dialysis patients and providers to fully realize the potential of home peritoneal dialysis therapies.

Baxter's long history of crafting/driving establishment of all dialysis standards of care worldwide is growing now with Sharesource - the first major remote patient monitoring/management platform for the care of patients on peritoneal dialysis therapy

You'll join a team that has recently won the Global Baxter Chairman's award for Innovation and has produced several patents

A great career opportunity to see product from concept through to field (90 countries), be a key player in Healthcare's digital transformation and positively impact both change and lives on a global basis.
What You'll be Doing

Take on a leadership role in formulating and assessing white-space, exploratory and new product development opportunities. Develop data-driven market assessments and product concepts to mature ideas through the pipeline.

Lead the launch readiness efforts for digital solutions and services that lead to workflow efficiencies for clinicians caring for peritoneal dialysis (PD) patients.

Lead the growth strategy for Sharesource across the globe. Over the last 4 years, Sharesource has experienced ground-breaking growth, growing tenfold. This role is critical to establishing strategies to continue this market-leading growth.

Develop marketing plans/uncover new opportunities based on customer needs while working with other functional areas (e.g., R&D, Regulatory, Sales, Medical)

Develop launch assets, training materials, and go-to-market resources and drive launch readiness activities for regions/countries.

Scope of responsibility ranges from existing product portfolio/line extensions to concept/introduction of new product lines, including new patient mobile applications and workflow/interoperability solutions that connect clinical information systems to the suite of developing digital tools in the Sharesource portfolio.

Drive further development of claims/evidence for the portfolio/foster positive relationships across the organization and Nephrology community to shape overall evidence/product strategy.What You'll Bring

BS/BA degree required. MBA strongly preferred.

Demonstrated ability in marketing/global marketing; previous experience within the healthcare or pharmaceutical industry.

Software product management, computer science or other technical field using computers or IT experience is preferred

Proven experience in early-stage innovation in the digital health space using customer-centric concept development approaches (agile, lean start-up, user centered design, minimum loveable products)

Proven success with preparing regions/markets for launch, including assessment of cases, development of promotional and training launch assets, and conducting training sessions and launch readiness reviews.

Experience understanding market trends, financial data, and customer... For full info follow application link.

Equal Employment Opportunity
Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

EEO is the Law 
EEO is the law - Poster Supplement
Pay Transparency Policy

Copy Link

Job Posting: 11912122

Posted On: May 18, 2024

Updated On: May 29, 2024

Please Wait ...