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Content Strategist, Marketing - Wealth Management - R124912

at Northern Trust Company in Chicago, Illinois, United States

Job Description

About Northern Trust:

Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889.

Northern Trust is proud to provide innovative financial services and guidance to the world's most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service.

Job Description Summary:

Responsible for the development of client communication marketing activities for partners and external audiences. Manages the creation and implementation of the communication strategy for programs and campaigns that address marketing initiatives. Researches and analyzes products or services to help determine a marketing strategy. Works with the sales staff, marketing directors and relationship managers to promote marketing campaigns and programs.

Please include 1-2 non-confidential writing samples with your application

Major Duties:

  • Responsible for the development of communication strategy for marketing programs and campaigns that address strategic Northern Trust Wealth Management initiatives; translates strategy to implement concrete plans.
  • Writes and edits marketing materials specific to Wealth Management products and services, from thought leadership to nurture campaigns; determines the theme and content and coordinates the development of materials with public relations and outside design firms.
  • Manages the targeted distribution of consumer magazine, newsletter and other sales and marketing materials promoting product lines or the communication of financial information to specific target audiences or market segments.
  • Interacts with various areas of the bank, including product and sales areas, to gather information and data for creation of marketing strategies and content.
  • Works with the sales staff, Wealth Management marketing directors and relationship managers to promote marketing campaigns and programs. Monitors response rates and business results.



Knowledge:

  • Knowledge of financial services and relevant marketing concepts preferred.
  • Exceptional writing skills and creativity are necessary to develop materials and partner communications.
  • Strong interpersonal skills required to interface with partners throughout the organization.
  • Computer skills (ex: PowerPoint, Word, Excel) are necessary to create materials.
  • Solid project management, organizational and multi-tasking required to manage a variety of ongoing projects.



Experience:

  • Five years of marketing, writing or other relevant experience, preferably within financial services, preferred.



Working with Us:

As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.

Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve! Join a workplace with a greater purpose.

We'd love to learn more about how your interests and experience could be a fit with one of the world's most admired and sustainable companies! Build your career with us and apply today. #MadeForGreater

Reasonable accommodation

Northern...

Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity

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Job Posting: 11935239

Posted On: May 29, 2024

Updated On: Jun 28, 2024

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