Strategist

at Sapient Corporation in Chicago, Illinois, United States

Job Description

Company Description
Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us atrazorfish.com.Job Description
The Strategist role provides support to Razorfish's Strategy & Performance team.
You will provide research that informs the strategic planning process and day-to-day strategy development across Brand & Experience Strategy, Customer Engagement Marketing (CRM), Commerce & Growth Strategy, Product Strategy and Business Strategy. You will work in partnership with Senior Strategists to support the full lifecycle from conception and proposal through creative briefing, production and insights reporting.
You will be responsible for analyzing digital campaigns and initiatives to identify tactics for optimizing marketing strategy, marketing efficiency and marketing effectiveness. You will also participate in all aspects of measurement assessment, planning, implementation, and analysis.

Your Impact:
Digital Marketing Strategy: Support the development of digital marketing campaigns including insights definition, program strategy, creative briefing, and performance/insights reporting; Gain a deep, holistic and evolving understanding of our client's business objectives, challenges, threats and opportunities - including a forward-looking awareness of emerging trends
Digital Marketing Program Development: Partner with a cross-functional team of Audience, Data, Social and Creative specialists in the collaborative development of individual programs and campaigns
Research & Insights: Conduct primary and secondary research to develop POVs; Partner with Data Science & Analytics to elevate observations into actionable recommendations built on insight
Measurement Planning: Identify objectives and key success metrics; define measurement approach and requirements; develop roadmap for action
Creative Briefing: Develop insightful and inspiring creative briefs to provide focus and direction for developing digital assets
Consumer Behavior: Develop a deep understanding of both observable consumer behavior within the 1st party audience database and consumer behavior of unknownQualifications
3-5years strategy, digital consulting, media and/or planning experience
Strategic/big picture thinker. Ability to problem-solve and work within a team environment.
Exceptional writing, communication, and presentation skills
Proven ability to successfully work with and guide senior-level clients and internal teams
Strong familiarity and understanding of emerging digital trends and technologies
Highly self-motivated and self-driven, enthusiastic about the digital space and multi-channel marketingAdditional Information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption,... For full info follow application link.

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 20,000 people and 53 offices around the globe, our experience spanning technology, data sciences, consulting and customer obsession – combined with our culture of curiosity and relentlessness – enables us to accelerate our clients’ businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe. For more information, visit publicissapient.com. As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicissapient.com or you may call us at +1-617-621-0200.