at SpringML dba Egen Solutions in Naperville, Illinois, United States
Job Description
Collaborate with stakeholders, such as marketing, sales, and customer service teams, to understand their CRM objectives, challenges, and data requirements. Gather information about data sources, systems, and existing CRM processes. Provide insights and recommendations based on data analysis to develop and refine business strategies to align with business goals. Help organizations define customer segmentation, identify target customer groups, optimize customer acquisition and retention strategies. Define key performance indicators (KPIs) and metrics to measure the effectiveness of CRM initiatives. Develop dashboards and reports to monitor and track CRM performance, customer engagement, customer satisfaction, and revenue growth. Present analysis findings, insights, and recommendations through reports and presentations using data visualization tools like CRM Analytics and Tableau, to communicate complex information to stakeholders and decision-makers. Collaborate with data scientists to design and implement machine learning models. Select appropriate algorithms, architectures, and techniques based on the problem at hand. Lead the design of data models, transformations, and outputs to support advanced analytics and fulfill project requirements using business intelligence tools. Assist in technical sales discussions and proposal meetings for new and existing client extensions. Create product demos and marketing materials to support the company pipeline.
Share best practices and product knowledge to advance skill sets with internal and external partners.
