at Brookdale Senior Living in Northbrook, Illinois, United States
Job Description
Overview
Voted by Newsweek in 2024 as one of America’s Greatest Workplaces for Diversity Brookdale Northbrook The Sales & Marketing Director position offers a competitive base salary plus commission, with additional earning opportunity through our President’s Club! We are looking for a sales and marketing professional with a proven track record of generating and closing qualified leads to join our stable leadership team. As our Sales & Marketing Director, you will partner with the Executive Director and District Director of Sales to improve occupancy at our independent living & assisted living community. We will provide you with the training and support to develop referral sources and bring in new residents. In this role, you will supervise two sales associates. Are you Commission Driven? Receive commission for each move-in! You will receive a % of the revenue you produce! Brookdale is a Great Place to Be+ Our community thrives off of our family like atmosphere. Everyone is family here and that sets us apart from others in our area. You won’t find a better to place to work that works together as 1 team to ensure our residents are our top priority.
+ Our residents are very active, our employees are wonderful, always smiling & we offer a warm, caring environment.
You Are A Perfect Fit For This Position If:+ You have a passion for working with seniors
+ You have a passion for driving sales
+ You are a team player
+ You have compassion, empathy, respect & integrity
+ You enjoy leading a sales team
Required skills and qualifications: * Must have at least 5yrs sales management experience; strong leadership & communication skills- Experience in senior living; healthcare a plus!
- Proven track record of generating and closing a high percentage of qualified leads
- Ability to effectively listen and communicate both verbally and in writing
- Must be self-directed, able to prioritize tasks as well as have the ability to accept directives
- Team player with industry knowledge and the ability to connect with families
- Ability to build effective relationships with local business partners
- Solid business development & event planning skills
+ Tuition Reimbursement
+ Pet Insurance
+ Adoption Reimbursement Benefits
+ Variety of Associate Discounts
This is an incentive based position, which may include bonuses, incentive or commission plans.
Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply.To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.
Responsibilities
Maintains and/or improves upon the occupancy level and revenue production of the community in accordance with the marketing and business plans to include completing sales calls and closing sales. Develops and maintains relationships with and generates leads through residents, family, and professional referral sources. Plans, coordinates, and implements monthly prospect and/or referral source activities and events. Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals. Supervises the activities of at least two Full-time Equivalent (FTE) Marketing Coordinator(s) and/or Sales Counselor(s) to achieve the desired results of the community marketing and business plans.
+ Maintains and/or improves upon the occupancy level of the community in accordance with the marketing and business plans of the community.
+ Closes sales by assisting prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about how services and programs can meet their needs. Responds promptly to every telephone call or in-person inquiry from all referral sources, prospective residents, and families. Provides appropriate community and company information to anyone who inquires.
+ Utilizes sales processes, systems, and forms for external and internal sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.
+ Completes outside Business Development sales calls to meet or exceed the established goals for professional leads per week as set by the community marketing plan with Regional Sales management guidance. Contact sources include legal and financial professionals, senior organizations, appropriate special interest groups, hospital discharge planners, skilled nursing facilities, retirement communities, clergy, medical insurance providers, and other local community contacts.
+ Develops and maintains relationships with and generates leads through residents, family, and professional referral sources on a weekly basis. Provides information and conducts presentations about services and programs, market advantages, availability, and other relevant information to meet the needs of prospective referral sources and community groups.
+ Plans, coordinates, and implements monthly prospect and/or referral source activities and events as specified by the community marketing plan, Executive Director, and Regional Sales management. Follows up and executes sales processes with all leads from events.
+ Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals. Researches and provides recommendations for content and delivery of brochures, flyers, press releases and other forms of media that promote the community services. Adheres to procedures in the development of advertising materials by working with Brookdale’s Creative Services group.
+ Monitors conversion ratios regarding Business Development calls to direct referrals, prospect calls, and tours and collects and analyzes data to prepare weekly and monthly reports. Provides frequent sales performance issue information to Regional Sales management.
+ Maintains working knowledge of the lead management system and uses system to maximize sales effectiveness.
+ Supervises the activities of at least two FTEs, Marketing Coordinator(s) and/or Sales Counselor(s), to achieve the desired results of the community marketing and business plans.
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.
Qualifications
Education and ExperienceBachelor’s Degree in Marketing, Business, or related field from an accredited college or university is preferred, or equivalent combination of experience and education is required. A minimum of five years sales experience, preferably in the retirement industry or medical or pharmaceutical sales, with a proven track record of generating and closing a high percentage of qualified leads is required.
Certifications, Licenses, and Other Special RequirementsFrequent car travel requires the incumbent to possess and maintain a valid driver’s license.
Management/Decision MakingApplies existing guidelines and procedures to make varied decisions within a department. Uses sound judgme
