Channel Marketing Manager

at Ideal Industries, Inc. in Sycamore, Illinois, United States

Job Description

IDEAL INDUSTRIES, INC. has built a reputation for over a century by crafting iconic tools and practical technology required in aerospace, data communications, electrical, wire processing and construction. The global family of IDEAL brands includes IDEAL Electrical, Anderson Power, Enatel, and IVRY Technologies.

A vibrant and dynamic company, IDEAL is best known for our wire connectors, the gold standard for making electrical connections around the world. Nearly every commercial jet is assembled using IDEAL wire strippers and, as part of the critical equipment on NASA missions, our tools even help NASA astronauts fly to the moon. Most important, our products benefit skilled tradespeople, who reach for IDEAL tools every day.

IDEAL is propelled by the concept of Building an IDEAL World. Our family-run business is committed to building ideal relationships with customers, employees, and communities by crafting some of our industry’s most innovative and trusted tools.

The Channel Marketing Manager works with the Marketing and Sales organization to drive awareness, implement pricing strategies, and enhance the effectiveness of our new product launches to drive organizational growth. The Channel Marketing Manager is uniquely positioned and works cross-functionally to increase our understanding of our partner community and programs and to have a direct hand in delivering key initiatives and identifying longer term strategic opportunities. Ongoing engagement in the new product development process will drive early awareness with sales leaders to meet product launch and growth initiatives.

Responsibilities include (but are not limited to):

• Implement strategy for specific accounts by working directly with the sales organization to manage product line reviews, packaging updates, product transitions and new product launches.
• Work cross-functionally with Marketing, Sales, Product, Engineering, and other business leaders to identify opportunities to attract prospective customers and retain existing ones.
• Organize and help develop go-to-market strategies for product executions and promotions by understanding the relevant user and distributor needs for specific channels of distribution.
• Provide channel and key account sales forecasting support for new and promotional product introductions.
• Work with Marketing and Sales leadership to effectively prioritize and shepherd new initiatives and projects from inception to competition.
• Work closely with the brand and product marketing teams to ensure consistent brand messaging and product positioning across all channel marketing efforts.
• Collaborate with product marketing, sales, and technical teams to create compelling enablement content, including sales collateral, training materials, and product documentation to support the execution of product launches across various product lines and marketing channels.
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Ideal Industries, Inc. is an Equal Opportunity Employer and does not discriminate against any applicants for employment based on their race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, physical or mental disability, genetic information, veteran status, uniformed service member status, or any other status protected by law.