at Yahoo Holdings Inc. in Champaign, Illinois, United States
Job Description
AOL is a global media and technology company, representing the best of premium content and innovative platforms. Originally known as America Online, we once connected over 35 million people to the internet, becoming a cultural icon and business behemoth. We recognized digital as the future of media and set out to build a network to enable our company-and our users and partners-to capitalize on this new world. We've always had the drive and innovative thinking to mobilize the future. Now, we have the tools, the reach, and the resources to make this future a reality. We just need YOU!
About us:
AOL is a global media and technology company that represents the best of premium content and platforms. Originally known as America Online, we continue to be one of the largest and most recognizable digital media and technology companies in the world, with millions of highly engaged and loyal users. AOL is a critical pillar in our parent company, Yahoo Inc.'s, long-term growth strategy and you'll be joining a team that is critical to our success. We strive to deliver the best consumer experience to our readers.
About the role:
AOL is looking for an experienced Commerce Editor to join our growing team. As the Commerce Editor, you will play a crucial role in shaping our approach to shopping content for the 55+ audience. This role will work alongside the Managing Editor to execute strategic content plans, build on-net audiences, and find new audiences via search and social. The editor will collaborate with internal teams to build efficient workflows and create engaging and insightful content that will elevate audience engagement within the shopping section.
We are seeking a skilled, forward-thinking individual with 5+ years of experience in an editor role. This person must be well-versed in popular consumer trends and comfortable helping AOL readers navigate the digital retail world. Additionally, they should be as comfortable producing product reviews and best lists for tech and beauty as they are covering timely deals and trending products that can help improve everyday life. We are seeking someone who understands how to create high-quality, consumer-focused content specific to an audience that is retired or soon approaching. Familiarity with SEO best practices and measuring performance against SEO and revenue metrics is preferred.
If you're passionate about helping baby boomers navigate the digital retail world, this position is perfect for you.
Responsibilities:
- Collaborate with lead editor to establish and evolve brand voice and content strategy for commerce content at AOL.
- Pitch, write, edit and optimize trending and evergreen best lists, product reviews, trends and deals withing commerce and the retail space
- Create rubrics and scoring methodologies to evaluate and rank products, brands and services as they relate to a 55+ audience
- Collaborate with SEO, design and product teams to execute strategy, monitor performance, optimize content and improve processes, where needed.
- Develop a deep understanding of the AOL audience and its consumption habits through testing, learning and iterating on topics, article formats and other optimizations.
- Help create and execute on content roadmaps and strategies for key commerce content topics and tentpoles
- Collaborate closely with freelance contributors and staff writers
- Adhere to a cross-functional process for workflow with internal teams like SEO, updates, design, product, BD, etc.
- Monitor article and content performance against SEO and revenue targets, optimizing strategies as needed.
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
