Sr. Manager, Marketing Activation Sciences

at General Motors in Springfield, Illinois, United States

Job Description

Job Description

The Role:

The senior manager of Marketing Activation Sciences is the internal expert on the methodology and practice of targeting prospective vehicle audiences. The SM has deep technical expertise in best-in-class targeting methodologies, integration of 1P/3P data sources, onboarding of identity resolution services, and media/channel platforms. The individual has expertise in data privacy issues, Martech concepts and demand generation tactics.

This leader will work closely with stakeholders in the vehicle brands and the Performance Driven Marketing team to ensure business acceptance of proposed methods, objective performance evaluation, and optimization of audience activation that drive sales.

As a leader with a technical background, you will be responsible for leading a team of hands-on practitioners, drawing insights, and creating scalable data products and models that identify targeting and activations with high return on investment, via hypothesis testing, prototyping, and experimentation. Our team is focused on delivering future-focused, consumer-centric, prescriptive solutions that allow GM to stay proactive and nimble in our exciting transition to EVs.

This is a global role focused on driving analytics partnership and strategy. You will be an ambassador for the greater Enterprise Data, Analytics, and Insights team, and focused on democratizing data and decisions. You will lead a team and be tasked with their growth and development through instruction, education, coaching and mentorship, amplifying the value and impact that analytics can make across GM. This leader has balance – they strike the right chord of technical leadership and coaching, humbly elevating and advocating for their team – with an equilibrium of storytelling, showing influence and strategic focus for peers and leaders of supporting functions, enabling them to drive revenue growth.

What You’ll Do:

+ Possess contextual business knowledge and functional domain expertiseinthe advertising and media space, showing a proven ability of using data, analytics, and insights to add revenue and business-impacting value in this via audience selection and behavioral engagement.

+ Own a strategic roadmap with executable outcomes to provide business value and impact.

+ Have exceptional stakeholder management skills, able to prioritize asks, and move requests from the point of curiosity into realized data products, insights, and solutions.

+ Possess knowledge of how to map data skills, techniques, and tools to problems.

+ Work with a product owner and teammates to develop requirements definitions.

+ Exhibit a perspective of constrained curiosity, asking why, and suggesting experimentation to drive incremental impact.

+ Exhibit the ability to tell a succinct, data-driven story in any forum and tailor delivery to a wide range of stakeholder levels, from analyst to senior executive.

+ Lead, mentor, and develop a team that can tackle diverse problems across the business, identifying strengths and weaknesses and allocating accordingly.

+ Ensure a superior level of delivery quality at all levels of their organization through the creation of internal structures and extensible frameworks to manage accountability and develop staff.

Your Skills & Abilities (Required Qualifications):

+ 9+ years of experience in analytics, data science, or quantitative insights in an enterprise setting.

+ 5+ years working with a marketing / media team on shared objectives.

+ 2+ years of experience successfully leading technical teams or work.

+ Ability to evaluate the big picture and solve business problems rather than focusing solely on metrics.

+ Deep knowledge around the proper application of statistical/econometric modeling (hierarchical Bayes, fixed/random effects, survival analysis, latent class modeling, non-random treatment effects, endogeneity correction), univariate and multiple time series analysis (ARIMA, VAR, State-Space), supervised and unsupervised machine learning models.

+ Prior experience with at least one of the following methodologies: customer lifetime value, customer loyalty and churn, behavior-based segmentation, causal inference, incrementality modeling, multi-touch attribution, propensity modeling or targeting.

+ Skilled in multiple programming languages and statistical analyses/ machine learning tools (Python, R, SAS, SQL, Pyspark) and extensive experience in Big Data platforms (AWS, S3, Azure/Databricks).

+ Strong drive for results and intellectual curiosity; must be a self-starter.

+ Prior experience evaluating and/or hiring high-performing talent with the ability to train, mentor, and evaluate the technical capabilities of others.

+ Strong project management skills with demonstrated success.

+ Familiarity with Agile project management and product development.

+ Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality.

+ Excellent team player with strong interpersonal skills and a highly collaborative work style.

+ Excellent oral, listening, presentation, and written communication skills.

Additional Job Description

This role is based remotely but if you live within a 50-mile radius of Austin, TX, Roswell, GA or Warren, MI, you are expected to report to that location three times a week, at minimum.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits : GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE

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About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

- Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;

- Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;

- Company and matching contributions to 401K savings plan to help you save for retirement;

- Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;

- Tuition assistance and student loan refinancing;

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