at Kimberly-Clark USA, LLC in Springfield, Illinois, United States
Job Description
Senior Brand Manager, DTC Marketing
Job Description
Youre not the person who will settle for just any role. Neither are we. Because were out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, youll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, youll help us deliver better care for billions of people around the world. It starts with YOU.
The reusable period and bladder leak underwear category is at a tipping point, and you have the opportunity to accelerate mass adoption of this category. Kimberly-Clark is seeking an exceptional Direct to Consumer (DTC) Marketing leader to drive the strategy for profitable growth and expansion of the Thinx DTC business and the execution through online merchandising, pricing and promotion, consumer journey optimizations, and customer retention. This role reports directly to the Marketing Director with two direct reports.
In this role, you will:
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Accelerate the growth of Thinx DTC business through development and execution of go-to-market strategy including the expansion of mainline products on DTC and in collaboration with the retail expansion team.
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In partnership with the Marketing Director, lead the development and execution of DTC Marketing plans across multiple channels, including digital product content, digital media and lifecycle/retention channels. Collaborate with Brand, Media, Digital Product, Retail, and Agency partners.
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Lead DTC pricing and promotional strategy in collaboration with retail and ecommerce sales channels to efficiently drive topline sales and gross margin.
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Lead DTC site merchandising strategy to drive both new customer acquisition and retention while driving product supply efficiencies.
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Drive customer lifetime value growth through retention channels and loyalty program.
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Partner with the digital product team to create a best-in-class online experience through new features, increased personalization, and content optimization including A/B testing.
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Drive continuous KPI improvement through partnership with the media, creative, and digital product teams.
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Collaborate with Media team, Analytics, and Agency Partners to set performance marketing goals and optimize performance by leveraging analytic models (MTA/MMM), dashboards, and structured tests.
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Partner with Insights to identify barriers and opportunities to enhance the consumer journey, on-site messaging, and product assortment.
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Set stretch goals, drive fact-based decisions, anticipate external opportunities and/or threats and act on them.
Location: This role can sit remotely anywhere in the USA.
About Us
Huggies. Kleenex. Cottonelle. Scott. Kotex. Poise. Depend. Kimberly-Clark Professional. You already know our legendary brandsand so does the rest of the world. In fact, million of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldnt exist without talented professionals, like you.
At Kimberly-Clark, youll be part of the best team committed to driving innovation, growth and impact. Were founded on more than 150 years of market leadership, and were always looking for new and better ways to perform so theres your open door of opportunity. Its all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About...
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
