at Yahoo Holdings Inc. in Champaign, Illinois, United States
Job Description
Yahoo is a global media and tech company that reaches hundreds of millions of people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
Position Overview
We are seeking a highly experienced and strategic Director of CRM to lead the reinvention and modernization of Yahoo's CRM initiatives across verticals such as Yahoo Mail, Yahoo Sports, Yahoo Finance, and Yahoo News, among others. The ideal candidate will have extensive knowledge of marketing websites and apps as products.
As the Director of CRM, you will be responsible for developing and executing comprehensive CRM strategies to drive customer engagement, retention, and growth across Yahoo's diverse set of web and app properties. You will seek to continuously improve Yahoo's CRM systems and processes, and lead a dedicated team to enhance our customer experience. This role is critical to our mission of being a helpful and trusted guide on the internet, returning Yahoo to cultural relevance, and driving business growth.
You will be an essential leader on the Yahoo Marketing team. You will establish and maintain a set of industry leading standards for CRM communications as it relates to creativity, design, innovation, cultural relevance, and data privacy.
This position requires an individual who is obsessed with striving for excellence in CRM strategy and operations, who is eager to partner with internal stakeholders to identify and drive solutions, and who has a proven track record of driving world class results.
The position requires coordination with internal stakeholders, senior level executives and external agencies and vendors. This position offers the opportunity to work with a dynamic, passionate and incredibly talented cross-functional team.
Key Responsibilities:
- Develop and Execute CRM Strategy: Create and implement high quality lifecycle CRM strategies that enhance engagement and retention among new and existing users across each of Yahoo's vertical business units.
- Oversee CRM Systems: Manage and optimize CRM platforms including Zeta Global and Moveable Ink to ensure they elevate and deepen customer interactions across our websites and apps.
- Customer Insights and Analysis: Utilize advanced data analytics to understand customer behavior, preferences, and needs, and translate these insights into actionable strategies.
- Team Leadership: Lead, mentor, and develop a high-performing CRM team, fostering a collaborative and innovative work environment.
- Cross-functional Collaboration: Collaborate closely with Product, Analytics, Marketing Enablement and other departments to ensure CRM initiatives are seamlessly integrated across the organization.
- Performance Metrics: Establish and monitor KPIs to measure the effectiveness of CRM strategies and initiatives, with a focus on creating structured learning agendas that apply new opportunities forward.
- Customer Experience Optimization: Identify opportunities to enhance the customer journey on our websites and apps, improving overall satisfaction and engagement.
- Budget Management: Manage the CRM budget, ensuring efficient allocation of resources to achieve strategic goals.
Requirements:
- 10+ years experience in developing CRM strategy and executing email and push notification campaigns, and understanding of newsletters, service announcements,...
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
