at Crain Communications Inc. in Chicago, Illinois, United States
Job Description
Description
Crain Communications is searching for a Senior Pricing Analyst to develop, manage and optimize subscription pricing, packaging, and competitive intelligence to deliver actionable insights that maximize ARPU across the Crain portfolio of premium brands including Ad Age, Automotive News, Crain's City Brands, Global Polymer Group, Modern Healthcare, and Pensions & Investments.
You will play a critical in role optimizing our subscription pricing to grow revenue with new and existing audiences while maintaining our subscriber base. This is a great role for a data-led marketer who has experience building models and implementing new rates and price positioning in a retail, ecommerce, or subscription marketing business. You have a combination of advanced technical, analytical, and strategic skills and are adept at partnering with internal and external teams to bring new rates to market. This role will directly manage an external vendor and previous success managing vendors and executing work with vendors in collaboration over an extended period are critical to success.
If you are a hands-on self-starter with an entrepreneurial spirit who enjoys ownership from inception through execution to analysis, this is your opportunity to directly impact a growing business and shape its future for years to come.
Responsibilities
Pricing optimization:
Lead strategic planning, execution, and analysis working with stakeholders across marketing, technology, editorial, and project management to determine our pricing by brand and segment
Subject matter expertise, providing consultation and best practices for the Acquisition, Retention, and Corporate Sales teams
Direct management of pricing vendor and oversight for data exports and imports as well as the aggregation of data to implement pricing optimizations
Pricing segmentation:
Build models and run regression analysis across multiple data sets to provide data driven pricing and segmentation recommendations
Aggregate pricing recommendations from internal and external data points to create segments for 1 to many and 1 to few pricing optimizations
Solidify customer pricing into actionable segments for use by Acquisition, Retention, Digital Experience, and Marketing Automation teams
Competitive intelligence:
Establish and implement ongoing method to collect pricing, segmentation, and offers from publishing and subscription marketing companies
Identify patterns in customer data and across competitive landscape to guide go to market, renewal, and save offers in partnership with Analytics team
Maintenance and distribution of Master Pricing documentation, Pricing Principles, & Pricing Guidelines with stakeholders across the organization
Required skills:
Understanding of business goals, how marketing metrics and KPIs align with overall business objective, and ability to translate data insights into actionable recommendations
Experience directly executing or managing work with external vendor to inform pricing decisions
Understanding of customer data and experience implementing meaningful, scalable audience segments
Track record of developing testing agendas and activating A/B tests with measurable results
Excellent oral and written communication skills; ability to work effectively across technical and non-technical stakeholders.
Willingness to collaborate in a multi-brand, cross-functional environment.
Continuous learning and staying-up to date with latest developments in subscriptions, pricing, and data analytics.
Other qualifications:
Bachelor's degree preferably in Marketing, Business, Communications, or related field
5+ years in a customer marketing, pricing, analytics, or related role
Pricing experience with a proven record of driving sales, APRU, or margin growth
This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay.
Pay Transparency Disclosure:
The estimated base salary range for this position is $90,000 - $110,000.
The final salary offering will take into account a wide range of factors, including... For full info follow application link.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor s legal duty to furnish information.
