at EBSCO INDUSTRIES INC. in Waukegan, Illinois, United States
Job Description
At Luxor, we create an innovative and forward thinking culture that our employees love, and our products reflect this. As a manufacturer of innovative workspace product solutions that are sold to the commercial, educational, industrial and other end markets, we are constantly developing functional products that are value priced. Under our Stand Up Desk Store brand, we create workspace furniture solutions that nurture a healthy and collaborative work environment.
Luxor believes in making workspaces better. For the last 70 years, Luxor has been delivering reliable and flexible tools designed to foster a more collaborative, functional, and productive work environment. We are dedicated to providing solutions that meet the needs of your workspace, now and in the future.
Luxor believes in the power of creativity as a competitive advantage to building our business and our brands. The Creative Director is responsible for managing, evolving, and expanding the Creative Department to support the Luxor brand and its product portfolio.
This position drives the overall strategic and creative vision of the department, by directing and mentoring a team of design professionals. The role of the Creative Department is to create, establish, execute, and maintain high quality brand standards across marketing collateral, content, photography, videos, and website material to increase engagement that drives profitable revenue.
The Creative Director's primary responsibilities include leading all conceptual design development, delegating, and providing creative direction that aligns with branding and objectives for new and existing products across different portfolios, and overseeing execution of print and digital work. Work may include managing multiple creative team members, supervising projects for several brands simultaneously, and ensuring processes are run efficiently throughout the department. The Creative Director must be an independent thinker with the ability to manage day to day responsibilities without direction.An amazing opportunity for a smart, fast, innovative leader.
What You'll Be Doing:
Oversee and be hands-on in all aspects of our creative strategy, development, and execution.
Lead internal resources and outside agencies to complete projects as briefed by Brand, E-Commerce, and Channel teams.
Partner with brand/marketing leadership peers to understand business needs, prioritize work, and identify new capabilities required of the creative team.
Work digital/e-commerce teams to develop and maintain design consistency across the website.
Work with sales teams to create and lead campaigns, marketing collateral and landing pages.
Partner with brand team to support key product launches, programming, and marketing initiatives.
Work closely with partners to ensure all creative is produced on time, on budget and on brief.
Manage an in-house creative team that includes project manager, graphic design, copywriting, web design, graphic design, photography, and video.
Deliver a consistent and differentiated brand voice, look, and feel that represents the brand and assortment in a way that is captivating and relevant to our customer.
Develop, manage, and communicate our style guide, brand guide, voice and tone, and design standards with an eye to always evolving it and keeping it fresh.
Direct the development of copy, brand, photography, video, voice and design standards for internal team and agency partners.
Develop and present unique, innovative, and strategic concepts and communication solutions for a variety of projects, including for design and copy in marketing, advertisements, web pages, print materials, and other marketing assets.
Direct photography and video produced internally and in partnership with external production resources.
Develop and maintain a robust library of digital assets.
Oversee and manage an efficient design operation and team that works effectively to meet deadlines and deliver projects on time and within budget.
Analyze and report on effectiveness of the creative team and integrate... For full info follow application link.
EBSCO Industries, Inc.is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. EBSCO strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.
EBSCO complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.
