at UL, LLC in Northbrook, Illinois, United States
Job Description
You will:
- Collaborate with stakeholders to define comprehensive paid search strategies that align with business and marketing objectives
- Develop audience segmentation and targeting strategies for each channel to ensure personalized and relevant content delivery at the right time
- Build forecasts and projections on the expected ROI for marketing campaigns to ensure business goals are met and exceeded
- Proactively identify areas of opportunity, present impactful solutions, and implement strategies to grow revenue through paid search
- Develop, execute, and actively manage campaigns in various paid search platform, such as Google, Bing
- Manage campaign creation and optimization
- Manage campaign budgets effectively, optimizing spend to ensure maximum ROA
- Manage bid management, budget allocation, target attainment, keyword research, campaign optimization, creative and A/B testing, and performance KPIs
- Track KPIs and progress towards goals, provide insights and recommendations for improvements, implementing strategic redirection as needed
- Collaborate with business partners to ensure data is transformed into accessible and valuable data sets that can be used to answer critical business questions
- Understand and apply relevant controls for tag deployment, data collection, and protection of company data and user privacy
Knowledge, Skills & Qualifications:
- Bachelor’s degree (preferably in advertising, or marketing), or equivalent experience
- Minimum of 6 years of professional experience in digital advertising and paid search planning, execution, and optimization
- Proficient in advertising technology platforms and tools for example Ad Servers, Site, Analytics, Tag Management, Ad Verification, Attribution and Measurement
- Strong analytical and data-driven mindset, with proficiency in data analysis and reporting tools – experience with Google Analytics and PowerBI preferred
- Excellent written and verbal communication skills
- Experience working in cross-functional, matrixed teams – collaboration with relevant stakeholders across business/regional marketing, creative services, marketing automation and analytics teams is required
- Proven ability to influence cross-functional teams without formal authority
+ Mission: For UL, corporate and social responsibility isn’t new. Making the world a safer, more secure and sustainable place has been our business model for the last 130 years and is deeply engrained in everything we do.
+ People: Ask any UL employee what they love most about working here, and you’ll almost always hear, “the people.” Going beyond what is possible is the standard at UL. We’re able to deliver the best because we employ the best.
+ Interesting work: Every day is different for us here as we eagerly anticipate the next innovation that our customers’ create. We’re inspired to take on the challenge that will transform how people live, work and play. And as a global company, in many roles, you will get international experience working with colleagues around the world.
+ Grow & achieve: We learn, work and grow together with targeted development, reward and recognition programs as well as our very own UL University that offers extensive training programs for employees at all stages, including a technical training track for applicable roles.
+ Total Rewards: The salary range for this position is $76,000-$92,000 of the salary range and is based upon years of experience that is commensurate with the level of the position.
All employees at UL Solutions are eligible for annual bonus compensation.? The target for this position is 10% of the base salary offered. Employees are eligible for health benefits such as medical, dental and vision; wellness benefits such as mental & financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country, for the relevant position level.?? We also provide employees with paid time off including vacation (15 days), holiday including floating holidays (12 days) and sick time off (72 hours).? Internal applicants with questions related to the Total Rewards for this position should submit a ticket via askHR for more insights. Learn More: Working at UL is an exciting journey that twists and turns daily. We thrive in the twists and revel in the turns. This is our every day. This is our normal. Curious? To learn more about us and the work we do, visit UL.com. #LI-SG2 #LI-Remote The application deadline for this position is12/6/2024.A global leader in applied safety science, UL Solutions transforms safety, security, and sustainability challenges into opportunities for customers in more than 100 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers’ product innovation and business growth.
The UL Certification Marks serve as a recognized symbol of trust in our customers’ products and reflect an unwavering commitment to advancing our safety mission.
We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future.
From the adoption of electrification to the enablement of 5G and new mobility, we collectively look toward new frontiers, working for a safer world.? Our science is your advantage.
Mission: Working for a safer world
UL LLC has been and will continue to be an equal opportunity employer. To assure full implementation of this equal employment policy, we will take steps to assure that:
Persons are recruited, hired, assigned and promoted without regard to race, color, age, sex or gender, sexual orientation, gender identity, gender expression, transgender status, religion, creed, national origin, ethnicity, citizenship, ancestry, disability, genetic information, military or veteran status, pregnancy, marital or familial status, or any other protected category under applicable law.
