at Rapp Worldwide Illinois in Chicago, Illinois, United States
Job Description
RAPP Chicago is looking for a VP, Analytics Enablement to join our award-winning Marketing Sciences team.
WHO WE ARE:
We are RAPP - world leaders in activating growth with precision and empathy at scale.
As aglobal, next-generation precision marketing agencywe leveragedata, creativity, technology, and empathyto foster client growth.We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.
We foster an inclusive workplace that values diversity and emphasizes personal well-being.
HOW WE DO IT:
At RAPP, our fearless superconnectors help tocreate value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.
Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it - ensuring we're able to activate authentic customer connections for our clients.
Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.
YOUR ROLE:
The VP, Analytics Enablement leads the strategic planning and tactical execution of digital measurement solutions across RAPP client initiatives, providing consultation and technical solutions to fulfill tracking and analytics implementation goals. This person will balance leadership responsibilities with subject matter expertise in tracking architecture, conventions and taxonomies, and martech platforms best practices including analytics and digital media. At RAPP, Analytics Enablement exists at the intersection between analytics and technology, ensuring comprehensive marketing measurement in a privacy-first cookieless world.
YOUR RESPONSIBILITIES:
Provides leadership on the Analytics Enablement team in the creation of tracking architecture and validation of measurement techniques across RAPP client and agency initiatives
Directly interfaces with clients, partners, and agency colleagues, communicating in a manner to inspire confidence while maintaining a documentation-first approach
Authors SOWs, scope documentation, and project resource hours estimates; contributes to agency business development initiatives
Conducts personnel management to foster team growth and talent retention
Conceives of tracking architecture for client initiatives and campaigns, producing flow diagrams and technical specifications, thereby allowing both digital and offline interactions to be tracked, analyzed, and optimized
Educates clients and agency colleagues on industry changes relevant to analytics and data privacy, including cookieless future, Google Privacy Sandbox, Apple MPP, and Apple LTP
Authors and maintains campaign naming and URL tagging conventions and taxonomies
Performs discovery of client marketing and technology ecosystems, business goals, and personnel resources
Advises on CRM and email marketing measurement using tools including Salesforce Marketing Cloud and Litmus Email Analytics
Advises on digital media tracking based on experience with Google Marketing Platform (Campaign Manager, DV360, SA360, ADH, and Ads), other DSPs, Microsoft Ads, Facebook Ads, Pinterest Ads, Twitter Ads, LinkedIn Ads, and AppsFlyer and Branch MMPs
Advises on tag management implementation and validation through platforms such as Google Tag Manager, Ensighten, Adobe Launch, and ObservePoint
Evangelizes the Analytics Enablement discipline and objectives to new and existing clients as well as with cross-disciplinary leadership peers in other RAPP offices to identify new opportunities, socialize existing services, and encourage widespread adoption
REQUIRED SKILLS:
10-15 years of analytics and technology experience, at least 5 years with Advertising, Marketing, Analytics, or Digital Media firms supporting multiple concurrent clients
Experience managing an agency team, facilitating talent retention, providing growth and mentoring opportunities, articulating actionable goals, and resolving personnel issues
Experience authoring scope documents, including statements of work, hours estimates, BRDs, and milestone roadmaps
Experience implementing and configuring systems including web and app analytics, reporting and dashboards, and A/B/multivariate testing
Experience utilizing tag management systems, including Google Tag Manager, Adobe Launch, and Ensighten to support the deployment of web and media analytics tracking tags on pageview-based websites, single-page applications, and mobile apps
Experience administering Google Analytics... For full info follow application link.
As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.
