at Walgreens in DEERFIELD, Illinois, United States
Job Description
Job Description:
Job Summary :
Responsible for developing and executing an omni-channel, customer-led marketing strategy that engages customers throughout their lifecycle integrated across Walgreens Health, Pharmacy and Retail. Lead cross-functional teams to implement holistic audience-led lifecycle strategy across marketing programs that drive customer acquisition, retention, and loyalty. Analyze customer data to identify enterprise-wide opportunities to drive increased engagement across all interactions in the customer journey, inclusive of audience strategy, capability development, customer experience, and measurement. This role will manage a team responsible for owned channel strategy (email, SMS, push, etc) across business unit lifecycle marketing programs.
Job Responsibilities :
+ Accountable for the management of the daily operational activities that develop and implement multiple components / processes for a specified section of work or a major section of work within Customer Loyalty & Insights, such as Vendor Collaboration, Pricing & Promotions, Insights or Consumer Research. Leads the development of strategic recommendations to support stakeholder expectations for assigned area.
+ Develops strategies for area of specified responsibility and works cross-functionally to create actionable goals to be implementing accordingly for expected/anticipated results. Performs as subject matter advisor to functional area and may become actively involved, as required, to meet schedules and resolve problems highly complex in nature. Advises and makes actionable recommendations to stakeholders on strategic initiatives related to area of expertise.
+ Helps to define and translate business goals into viable short and long-range plans with actionable goals.
+ Develops protocols to support improved or recommended processes. Oversees team(s) assigned to projects and may manage implementations.
+ Collaborates cross-functionally and shares information necessary to improve workflow processes. Interacts with direct reports and peers in management / customers / vendors to share information and improve cross-departmental processes.
+ Oversees the development of technical/business approaches and new or enhanced technical tools.
+ Makes recommendations for specified area of responsibility regarding the operating plans of the functional unit, then, based on prevailing conditions may realign the daily operations of assigned functional area.
+ May develop budget for functional area. Accountable for area budget and delivering against business goals/objectives.
+ Reviews reports and metrics and identifies opportunities to grow and optimize consumer awareness, market share and/or specified initiatives. Reviews and analyzes the competitive marketplace for patterns and trends and may make recommendations/adjustments to operational activities based upon identified information.
+ Manages managers, supervisors and individual contributors. Allocates available resources to meet operating objectives. Ensures the ongoing training and development of direct reports. Develops and mentors staff through on-boarding, open communication, training and development opportunities and performance management processes; builds and maintains employee morale and motivation; ensures the team is appropriately staffed with required competencies; fosters a diverse and inclusive workplace.
About Walgreens and WBA :
Walgreens (www.walgreens.com) is included in the U.S. Retail Pharmacy and U.S. Healthcare segments of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail leader with a 170 year heritage of caring for communities. WBA’s purpose is to create more joyful lives through better health. Operating nearly 9,000 retail locations across America, Puerto Rico and the U.S. Virgin Islands, Walgreens is proud to be a neighborhood health destination serving nearly 10 million customers each day. Walgreens pharmacists play a critical role in the U.S. healthcare system by providing a wide range of pharmacy and healthcare services, including those that drive equitable access to care for the nation’s medically underserved populations. To best meet the needs of customers and patients, Walgreens offers a true omnichannel experience, with fully integrated physical and digital platforms supported by the latest technology to deliver high quality products and services in communities nationwide.
The actual salary an employee can expect to receive, plus bonus pursuant to the terms of any bonus plan if applicable, will depend on experience, seniority, geographic location, and other factors permitted by law. To review benefits, please visit jobs.walgreens.com/benefits.
“An Equal Opportunity Employer, including disability/veterans”.
Job ID: 1397595BR
Title: Senior Manager, Customer Strategy & Owned Media Activation
Company Indicator: Walgreens
Employment Type:
Job Function: Marketing
Full Store Address: 106 WILMOT RD,DEERFIELD,IL 60015
Full District Office Address: 106 WILMOT RD,DEERFIELD,IL,60015-05123-01106-2
External Basic Qualifications:
+ Bachelor’s degree and at least 4 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, consumer research, insights, vendor collaboration, inventory, category management and/or business analysis. OR High School/GED and at least 7 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, consumer research, insights, vendor collaboration, inventory, category management and/or business analysis
+ Experience establishing & maintaining relationships with individuals at all levels of the organization, including the executive level.
+ Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions.
+ Experience identifying operational issues and recommending and implementing strategies to resolve problems.
+ Experience leading cross-functional teams.
+ Experience influencing stakeholders within an organization.
+ At least 2 years of experience contributing to financial decisions in the workplace
+ At least 2 years of direct leadership, indirect leadership or cross-functional team leadership.
+ Willing to travel up to 15% of the time for business purposes (within state and out of state).
Preferred Qualifications:
+ Master’s Degree OR MBA.
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