at Blue Cross Blue Shield Association in Chicago, Illinois, United States
Job Description
Provides strategic leadership for all current FEP member facing products (Medical, Dental and Vision, Postal and Overseas) as well as future portfolio expansion to meet enrollment goals and profitability targets. Works collaboratively with Actuarial team to develop the strategy for product pricing, and competitive scenarios to manage portfolio stability. Responsible for working with all BCBS Plans, strategic partners and internal resources to develop and implement a comprehensive product development/strategic marketing plan. This includes using consumer segmentation, focus groups and competitive assessments along with feedback from Plan field servicing teams.Oversees development of new benefits and products essential to meeting membership needs, and improvements in customer satisfaction and retention of 5.7M total lives. Responsible for developing and maintain a comprehensive member engagement program and integrating across all member touchpoints to include Plans and vendors. This also includes internal online member tools, external websites for all products and member incentive programs. Works extensively with the VP of Care Operations to deliver a comprehensive suite of member tools to improve HEDIS and CAHPS rates for the overall program and to develop the yearly benefit and product changes and negotiate these with FEP for all products. Responsible for FEP's engagement with federally focused associations supporting both Federal employees, Tricare and active-duty populations to build awareness of the BCBS and FEP brands within these communities.
Marketing and Sales Strategy
Leads the development of the long term FEP national portfolio strategy, requiring Board of Members approval for: product development, marketing strategy, brand positioning, and product pricing and meet targeted membership growth.
Responsible for strategic execution through national and local market implementation of new products, including sales forecasting, sales incentive programs, and local market profiles identifying opportunities.
Leads the identification, development and implementation of FEP's research agenda including member segmentation, CAHPS, Plan Satisfaction, and Member Panels identified as strategically strengthening FEP's competitive position within the FEHBP market. Responsibilities include strategic planning, management of all research related activities, and ownership of select FEP partner relationships. Leads all the quantitative and qualitative projects, focus groups and segmentation.
Product development and maintenance
Leads the development of new business initiatives such as new products, new lines of business and new technology applications.
Oversees the implementation of new product and new system initiatives with the Plans to assure operational alignment with business design.
Directs long term strategy to maintain viability of all FEP products while also integrating new offerings in postal and FEDVIP to grow the overall business.
Maintain and evolve current products to ensure disruption and migration is manageable and drives the long term strategic direction of both BCBSA, Plans and OPM.
Partner oversight and management
Engagement Strategy/Tools
Develops a comprehensive member engagement strategy designed to attract new members and retain existing members. Creates a unique member experience that enables FEP to be a leader in the marketplace. Provides strategic direction and leadership to staff and, as necessary, vendors for all related projects to ensure division and corporate objectives are met. Recruits, trains, and develops staff and assures that staff management responsibilities are completed appropriately and as required.
Works with the VP of Clinical Operations to create a seamless member engagement to drive greater HEDIS and CAHPS rates for FEP members.
Community Engagement Activities
Leads partnership development across all federal populations to drive greater product awareness.
Oversee development and maintenance of a comprehensive community engagement plan for both active, retirees and the Tricare population
BCBSA Leadership and Engagement activities
Works across the organization to incorporate overall BCBSA strategic initiatives for measuring member engagement and satisfaction with the Brand.
Represents FEP in BCBSA workgroups focused on member and product development an experience.
Works with community relations partners and partnerships to support new initiatives for greater brand recognition.
Education
Bachelors Degree - Required
Masters Degree, Marketing, Statistics or related field, MBA -... For full info follow application link.
Blue Cross Blue Shield Association is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, disability, veteran status, genetic information or any other legally protected characteristics.
