at Kimberly-Clark USA, LLC in Chicago, Illinois, United States
Job Description
Senior Brand Manager, Kotex
Job Description
Senior Brand Manager, U by Kotex
Youre not the person who will settle for just any role. Neither are we. Because were out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, youll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this Senior Brand Manager role, youll help us deliver better care for billions of people around the world. It starts with YOU.
The Senior Brand Manager is the Marketing team leader accountable for day-to-day management of the marketing line items of the P&L and owning brand building initiatives, including developing and executing marketing & innovation plans for Kimberly-Clarks U by Kotex business in North America. The desired outcome is sustainable organic growth with a clear foundation of consumer insights, brand positioning and innovation and marketing plans that result in sales, profit, share and equity gain. The Senior Brand Manager directly leads a team of Brand Managers and Associate Brand Managers while also leading agency relationships and influencing cross-functional partners in a matrix organization to include R&E, Supply Chain, Finance, Insights & Analytics, and Sales. The successful candidate will join the U by Kotex team and report to the VP of Marketing, Feminine Care.
In this role, you will:
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Drive the delivery of business objectives for the brand including net sales, operating profit, gross margin, and dollar share by setting stretch goals, driving fact-based decisions and anticipating external opportunities and/or threats.
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Be a trusted partner with cross functional teams by listening for feedback, check and adjust plans generating commitment and continuously raising the bar to deliver the strongest performance.
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Deliver projects on-time by leading diverse cross functional team through the stage gate process and driving best-in-class launch execution.
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Align with the VP of Marketing, Feminine Care to set Annual Operating Plan that delivers on strategic business objectives, as well as brand promise and purpose.
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Engage and inspire the team across functions to ensure world-class brand building, driving step change improvements in capabilities/performance with urgency.
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Partner with BU Sales on development, communication, and execution of Distribution, Pricing Shelving, Merchandising and eCommerce levers; Drive development of channel specific go-to-market strategies and plans to maximize presence in market.
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Develop and execute marketing & media plans; ensure media investment and supporting marketing initiatives are delivering strong return and drive continuous improvement.
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Collaborate with internal and external partners to understand the target consumer and track to metrics to evaluate our effectiveness in reaching that consumer; Use consumer research and business analysis to understand the competition, channel dynamics, data-driven media targeting evolution and sales performance.
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Lead 18-month view of consumption and shipment forecasting for brand; Understand risk and opportunities with current year plan to deliver P&L and market share goals and drive continuous improvement of plans to ensure all financial objectives are met;...
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
