at MAXPOINT INTERACTIVE dba Valassis Digital Corp in Chicago, Illinois, United States
Job Description
Vericast is looking to add a Paid Media Manager to their team!
This is an exciting opportunity to join our newly created Paid Media team and make an impact in how we support our clients.
As Paid Media Manager, you will be responsible for day-to-day management of multiple paid marketing efforts by working closely with marketing managers, sales teams, product marketing, and product managers to ensure that ad placements are helping meet company objectives. You will lead execution on paid media programs for Vericast's clients. As Paid Media Manager, you will act as a liaison, working to ensure optimal campaign performance including guiding keyword research, analytics and tracking, campaign planning and recommendations, budget management, and landing page performance analysis. Tracking performance across placements and publications in order to improve campaign efficiency and increase conversions will be a critical responsibility in this role. The Paid Media Manager will also help with quality assurance for campaigns and reporting and technical questions with the Paid Social team.
KEY DUTIES/RESPONSIBILITIES
- Partner with marketing operations team to identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing.
- Manage all aspects of campaign configuration, launch, and ongoing optimization - including strategy, data-based optimization, budget/billing management, quality assurance, and ad trafficking.
- Ensure campaigns are meeting clearly defined conversion objectives.
- Create and deliver meaningful analytics and reporting to monitor and show progress to senior leadership.
- Develop strategic marketing campaigns across multiple media - paid search, display, video, and social platforms.
- Troubleshoot, problem solve, and find creative solutions to client-specific needs.
- Lead initial execution on large-scale campaigns, setting structure, process, and piloting of new Search, YouTube, Google Display programs.
- Maintain knowledge of industry best practices and new technologies.
KNOWLEDGE/SKILLS/ABILITIES
- Proven experience managing paid media campaigns across various platforms.
- In-depth knowledge of Google Ads (Adwords and DV360) Facebook Business Manager, Tiktok Ads, Pinterest Ads and other relevant platforms.
- Strong analytical skills with the ability to interpret and leverage data for decision-making.
- Be detail oriented, highly organized, with a keen eye for consistency.
- Excellent communication skills, both written and verbal.
- Client-focused mindset with the ability to build and maintain positive client relationships.
- Experience in A/B testing and data-driven campaign optimization.
- Familiarity with industry tools and platforms for campaign management and reporting.
EDUCATION
- Bachelor's Degree in Business, Marketing, Communications, or similar field (Required)
- In lieu of the above education requirements, a combination of experience and education will be considered.
EXPERIENCE
- 3 - 5 years of experience in paid media management.
- Google Ads and Facebook Ads certifications preferred.
- Familiarity with GA4
- Strong knowledge in UTMs and Attribution models
- Agency experience is a plus.
Salary Range: $75,000-$100,000
Position is eligible for an annual bonus incentive program
The ultimate compensation offered for the position will depend upon several factors such as skill level,...
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
