at EXACT SCIENCES CORPORATION in Chicago, Illinois, United States
Job Description
Help us change lives
At Exact Sciences, we're helpingchange how the world prevents, detects and guides treatment for cancer. We give patients and clinicians the clarity needed to make confident decisions when they matter most. Join our team to find a purpose-driven career, an inclusive culture, and robust benefits to support your life while you're working to help others.
Position Overview
As a key member of our team, the Health Systems Portfolio Marketing, Senior Manager will focus on implementing innovative marketing strategies that highlight our brand narrative, product portfolio, and service offerings. We are in search of a dynamic marketing communications expert who excels in content writing, marketing campaign development, and strategic design. The ideal candidate will have a proven track record in creating captivating content and supporting commercial teams to effectively tell our brand's story to stakeholders, healthcare providers, and industry partners. This individual will be responsible for the execution on collateral, assets and solutions to be used in promotion to support the Enterprise SAMs, Portfolio SAMs, Precision Oncology (PO) SAMs, and other high-priority portfolio initiatives.
In addition to the execution of our annual tactical plan, this individual will attend industry-focused events to stay up-to-date on the market and the core challenges our Health System customers are facing to inform our overarching Health System portfolio strategy. This individual will serve as a subject matter expert on the Exact Sciences portfolio, including product and support services.
Essential Duties
Include but are not limited to the following:
Willingness to quickly become a subject matter expert on the current and projected healthcare landscape as it relates to health systems and oncology networks with the ability to translate this knowledge through project specific support into strategy and solutions.
Maintain understanding of the marketplace and systems used by key accounts/health systems and have the ability to learn and grow from a knowledge base perspective in this area.
Collaborate across multiple internal and external teams to sponsor/serve as a change agent internally around health systems and the Exact portfolio. Establish effective ways of working with cross-functional business partners. Effective collaboration is important to ensuring development and execution of customer needs and resources.
Partner with the broader Health Systems marketing team to translate market trends into relevant market/customer resources, think outside-the-box, and create disruptive solutions.
Execute personal promotion marketing and communications tactics to support the brand goals with regard to health system leaders.
In partnership with the Health System marketing and SAM teams, development of a Health System focused KOL panel.
Partner with Training team to launch new assets, identify topics aligned to brand and portfolio strategy to train on new trends, new technology, and broader health systems/organized customer trends.
Drive multiple portfolio projects from ideation through to execution and business impact assessment.
Lead material review committee meetings for approval of promotional assets.
Ability to work in a self-directed and organized manner using excellent planning and organizational skills, proactively managing and prioritizing strategies, initiatives, and workload in a fast-paced, entrepreneurial environment.
Coordinate the work of multiple external vendors and internal departments including Agency Partners, Marketing, Legal, Regulatory, Corporate Compliance, and IT.
Support tactical planning for the Health Systems personal promotion approach for Cologuard, the Oncology portfolio, and support functions, ensuring the commercial strategies, product positioning, and messaging are effectively integrated into the personal promotional tactics and assets.
Report on and analyze performance metrics to determine the efficacy of portfolio initiatives.
Possess strong interpersonal and leadership qualities.
Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork. Ability to act with an inclusion mindset and model these behaviors for the organization.
Support and comply with the company's Quality Management System policies and procedures.
Maintain regular and reliable attendance.
Ability to work on a mobile device, tablet, or in... For full info follow application link.
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, creed, disability, gender identity, national origin, protected veteran status, race, religion, sex, sexual orientation, and any other status protected by applicable local, state or federal law. Applicable portions of the Company’s affirmative action program are available to any applicant or employee for inspection upon request.
