Associate/Senior Associate Brand Manager, OPM

at The Hershey Company in Hershey, Pennsylvania, United States

Job Description

Associate/Senior Associate Brand Manager, OPM

Posted Date: 
 
 Jun 12, 2024

Requisition Number: 
 
 122250

Job Location: Hershey, PA

Summary:
The Associate Brand Manager/Sr. ABM has responsibility for specific projects and activities in support of the Occasions & Partnerships business. The ABM/Sr. ABM must be a strong leader of people in cross-functional assignments as they play a leadership role throughout the corporation, coordinating with other functional areas to ensure necessary actions occur in support of their marketing position. This position often plays a leadership and/or project management role with outside suppliers such as ad agencies and external partners.
The individual in this position supports the development of strategic, consumer-based initiatives for various Hershey Company flagship brands. This individual will support strategy development and help address trends/unmet consumer needs and occasion white-space opportunities to achieve company growth and profit targets. This includes the identification and assessment of strategic opportunity areas and development of new initiatives, from discovery and ideation, through to commercialization using Hershey's stage gate process.

Key Activities / Responsibilities:
Lead Assigned Programs:
-Marketing Leader and Business Case Owner for assigned programs, inclusive of program development and full program management
-Lead planning, alignment, and management with brand team partners and other cross functionals
-Serve as day to day lead with assigned external partners
Develop Programming Strategy and Pipeline:
-Support multi-year strategy development
-Identify and build new program strategies from the ground up, in partnership with brand teams, to support new occasion opportunity areas
-Leadership and development of new occasions and promotional initiatives from discovery and ideation through commercialization using Hershey's stage gate process to achieve company growth targets
Promotion Portfolio Development & Management
-Analysis of the business results or directing such analysis
-External and internal assessments of the business environment, competitors, customers, market trends, and implications to the particular area of responsibility
Skills / Competencies:
* Strong analytical abilities; able to use multiple sources of data and put together data visualizations; experience with Circana is preferred
* Strong verbal and written communication skills to a wide breadth of audiences including senior management
* Strong marketing, finance, and commercial understanding and intuition
* Strong organizational skills with the ability to handle multiple tasks effectively
* Active learner; ability to learn quickly
* Ability to collaborate with cross-functional business units
* Problem solving attitude
* Proficiency in MS Office (Excel, PowerPoint); ability to learn new systems
* Willingness to be a part of a team that works hard and has fun

Education: MBA required for external candidates, internal candidates will be considered with work experience in lieu of MBA.
Experience: Marketing experience including brand strategy, pipeline development. Previous project management experience with proven ability to effectively manage multiple projects in a dynamic environment is preferred.

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Nearest Major Market: Harrisburg

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. 

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans