at Yahoo Holdings Inc. in Champaign, Illinois, United States
Job Description
Yahoo is a global media and tech company that reaches hundreds of millions of people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
We are seeking a highly motivated and results-driven Account Director (Sales) to join our team and contribute to the success of our Yahoo Demand-Side Platform (DSP) sales efforts. As an Account Director, you will be responsible for driving revenue growth, building strong client relationships, and providing strategic guidance to our customers. Your primary focus will be on selling the Yahoo DSP to advertisers, agencies, and brands, helping them achieve their marketing objectives through programmatic advertising.
Responsibilities:
Sales Strategy and Revenue Generation:
- Develop and execute a strategic sales plan to achieve revenue targets for the Yahoo DSP.
- Identify and target potential clients, including advertisers, agencies, and brands, to promote the value and benefits of the Yahoo DSP.
- Build and maintain a robust sales pipeline, tracking leads and opportunities to ensure consistent revenue growth.
- Collaborate with the sales team and senior management to create effective sales strategies and tactics.
Client Relationship Management:
- Establish and nurture strong relationships with key decision-makers at client organizations, acting as their trusted advisor.
- Understand client business objectives, marketing goals, and challenges to propose tailored solutions using the Yahoo DSP.
- Conduct product demonstrations and presentations to showcase the capabilities and advantages of the Yahoo DSP.
- Provide exceptional customer service, ensuring client satisfaction and retention.
Consultative Selling and Solution Development:
- Analyze client needs and objectives, leveraging your expertise in programmatic advertising and the Yahoo DSP to develop customized solutions.
- Collaborate with internal teams, including operations, marketing, and product development, to ensure client requirements are met.
- Stay up to date with industry trends, competitive landscape, and emerging technologies to provide strategic insights and recommendations to clients.
Cross-functional Collaboration:
- Work closely with the Yahoo DSP product and engineering teams to provide customer feedback, contribute to product roadmap discussions, and identify areas for improvement.
- Collaborate with the account management team to ensure seamless onboarding, campaign execution, and optimization for clients.
- Coordinate with the finance and legal departments to negotiate contracts and ensure compliance with company policies.
Qualifications:
- Bachelor's degree in business, marketing, or a related field is preferred but not required (advanced degree preferred).
- Proven track record of success in digital advertising sales, preferably within the programmatic advertising ecosystem.
- In-depth knowledge of demand-side platforms (DSPs) and programmatic advertising technologies.
- Strong understanding of the digital advertising landscape, including trends, challenges, and industry best practices.
- Exceptional sales and negotiation skills, with a demonstrated ability to close deals and exceed revenue targets.
- Excellent communication and presentation skills, with the ability to articulate complex concepts...
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
