at Motorola Solutions in Chicago, Illinois, United States
Job Description
Company Overview
At Motorola Solutions, we're guided by a shared purpose - helping people be their best in the moments that matter - and we live up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We're solving for safer by building the best possible technologies across every part of our safety and security ecosystem. That's mission-critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view. We're solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that's critical to connect those in need with those who can help. The work we do here matters.Department OverviewThe North America Channel and Field Marketing team consists of high-performing marketers responsible for developing and executing marketing plans and programs across our U.S. and Canadian indirect channel partner communities. The team works closely with our sales, product, go-to-market, marketing, and operations teams to help drive revenue growth, generate demand, accelerate sales opportunities, increase partner loyalty, and amplify key channel initiatives and tools. We oversee, implement and/or leverage digital and non-digital campaigns and tactics to achieve our goals, including emails, social media, events, Co-op/MDF, promotions and more.Job Description
The Field Marketing Manager is a high-energy, data-driven, experiential marketer with a passion for driving revenue growth and building sales pipeline for their aligned territories, partners and accounts. You will be responsible for developing revenue-generating marketing strategies and implementing tactical marketing plans for the Northeast and Southeast regions of the US.
Strategic Planning:
Understand legal/regulatory, economic, and other environmental factors affecting customers in the territory and influencing their purchasing decisions
Monitor the competitive landscape within the territory and create tactical marketing plans and programs to counteract and respond
Leverage third party data such as Zoom Info, Dun & Bradstreet, 6Sense, and other sources to identify targeted prospecting lists and sales leads
Identify and build strategic marketing plans with key channel partners within the territory
Develop and manage annual integrated marketing plans and calendars for the territory, with a focus on events and demand/lead generation tactics; align tactics with channel initiatives, new products, and business development plans
Manage the territory marketing budget to the marketing plan; work closely with sales and channel partners to leverage and recommend funding allocations from MDF/Co-op to help fund plans
Marketing Execution & Support:
Work closely with the territory channel sales team to generate incremental sales pipeline for existing and new products and services
Deploy territory marketing tactics, programs and campaigns such as rewards programs, promotions, MDF, webinars, trade shows, open houses, and newsletters, in partnership with channel marketing, sales, partners and marketing agencies
Support key channel partners with executing their marketing programs and campaigns to grow sales and provide positive ROI
Serve as the marketing liaison and lead to channel partners and sales to amplify corporate initiatives, partner tools, and resources
Advise Motorola Solutions on territory trends, partner engagement, and utilization of programs, tools and resources such as Co-op/MDF, and our co-branding marketing tool
Train partners on Motorola's co-branding marketing tool and channel partner portal as needed
Adapt available marketing content to the local territory and create new marketing assets (as needed)
Leverage, implement, and share best practices across territories and other field marketers
Manage and accelerate leads through the marketing pipeline
Metrics & Measurement:
Define and track ROI for marketing activities, including lead pipeline performance
Participate in and serve as marketing lead in territory business reviews
Champion successes with key business partners
Qualifications:
Bachelor's Degree with a focus on Marketing, Business, or similar field preferred
2+ years of marketing, sales, go-to-market, customer-facing, sales enablement, and/or training experience
Experience developing, executing, and managing digital and non-digital demand generation marketing activities
Ability to foster relationships,... For full info follow application link.
Motorola Solutions is an Equal Opportunity Employer committed to no discrimination because of race, color, creed, marital status, age, religion, sex, national origin, citizenship, sexual orientation, gender identity or expression, genetic information, disability, protected veteran, or any other legally protected characteristic.
